In a significant move towards enhancing travel security for women, NueGo, a frontrunner in India’s intercity electric bus service sector, has launched its #UnloadYourWorries campaign. This innovative initiative seeks to address the unique safety concerns faced by female travellers, ensuring a safe and comfortable journey.
Surge in Female Patronage
The campaign’s inception comes at a time when NueGo observes a remarkable increase in women using their services. This surge is largely attributed to the company’s introduction of women-centric safety features, including dedicated pink seats, continuous live tracking, and comprehensive CCTV surveillance, fostering an environment of trust and security.
Unprecedented Safety Standards
A recent study by DNA Consult Advisory underscores the efficacy of NueGo’s safety measures. Remarkably, all women surveyed expressed a sense of safety with NueGo, with 93% showcasing high confidence in the service’s security features. The company’s commitment to safety has not only won the trust of its female customers but also encouraged them to choose NueGo for future travels and recommend it to others.
A Safe Haven for Women Travellers
Devndra Chawla, CEO and MD of GreenCell Mobility, articulated the company’s mission to lighten the mental load of women travellers. “Our #UnloadYourWorries campaign is more than a service; it’s a pledge to ensure that our women passengers embark on their journeys without the baggage of concern, knowing they are in a safe and welcoming environment,” he stated. NueGo’s industry-first initiatives have set a new benchmark in safe and reliable intercity transportation, especially for women.
Paving the Way for Worry-Free Journeys
With the #UnloadYourWorries campaign, NueGo not only reaffirms its dedication to
women’s safety but also strives to change perceptions and foster a positive environment for female travellers. The campaign is a call to action for everyone to support and celebrate International Women’s Day by empowering women to travel with confidence and peace of mind.
NueGo’s commitment to enhancing women’s safety on intercity routes is a commendable step towards fostering inclusive and secure travel environments. As the #UnloadYourWorries campaign gains momentum, it paves the way for a future where women can travel freely and without fear, setting a new standard for transportation services worldwide.
