In a noteworthy shift within Deliveroo’s management structure, Nicholas Price, the former finance and strategy director, has been appointed as the new interim general manager for Hong Kong. The promotion, which comes into effect from July 2023, marks a transition in leadership as Andrew Hui steps down from his role as the general manager.
In his newly assumed position, Price is now at the helm of a team exceeding 200 staff members. His responsibilities span across multiple facets of the business, including strategy, operations, marketing, commercial, staff development, and fostering relationships with restaurants, riders, and customers. Price is poised to bolster the growth of Deliveroo and further solidify its stature as a favored brand among the locals of Hong Kong.
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Price first entered the Deliveroo arena as the finance and strategy director in May 2021, leading the team in Hong Kong and later extending his influence to Singapore in December 2022. As a crucial member of the leadership team, Price has been instrumental in accelerating Deliveroo’s growth in Asia, as per the company’s insights.
Before joining Deliveroo, Price served as the commercial director for food and beverage operator SSP. He managed the commercial operations for more than 150 restaurant brands across eight markets in the Asia Pacific, with Hong Kong as his base. Prior to this experience, Price worked in London as a strategy consultant in both professional services and in-house roles.
A spokesperson from Deliveroo commented on Price’s appointment, expressing gratitude towards Andrew Hui’s contributions to Deliveroo Hong Kong. They wished him the best in his future endeavors, and looked forward to Price’s leadership, given his experience and pivotal role in the company’s growth.
Earlier in June, both foodpanda Hong Kong and Deliveroo Hong Kong pledged to revise their existing agreements with partnering restaurants. This decision followed revelations by the local competition watchdog that their current policies might jeopardize market competition and potentially breach the law.
The Hong Kong Competition Commission’s investigation revealed that the existing agreements allowed foodpanda HK or Deliveroo HK to charge lower commission rates to restaurants working exclusively with the respective platform. This arrangement could restrict and penalize restaurants seeking to switch from exclusive partnerships to collaborating with other platforms.
In response, a Deliveroo HK spokesperson shared that the company has been fully cooperating with the Hong Kong Competition Commission. The company is awaiting the end of the public consultation on the proposed voluntary commitments before re-engaging with the Commission. As of now, no final decisions have been made.
This news is based on a report from Marketing Interactive.
