New Holland, a global giant in equipment manufacturing, has recently made headlines by unveiling its debut nationwide campaign. This campaign, orchestrated in partnership with Enigma, a leading advertising agency managing the company’s media presence since 2014, is geared towards celebrating New Holland’s deep-rooted commitment to its customer relationships.
The innovative campaign, anchored by the slogan ‘We grow through what you go through,’ provides a glimpse into how New Holland’s success is intertwined with the triumphs and trials of its customers. It brilliantly mirrors the resilience and dedication of the rural communities, projecting New Holland’s earnest commitment to delivering state-of-the-art products coupled with unmatched service.
The company’s enduring connection with its customers is being spotlighted in a captivating one-minute video. The video features individuals exhibiting resilience and tenacity, reflecting the values New Holland and its clientele share. Designed to strike a chord with farmers and loyal customers, it captures the essence of New Holland’s steadfast journey of delivering top-quality products and exceptional service.
The campaign is given additional visibility with the strategic placement of outdoor installations such as bus-side advertisements and digital placements, boosting its reach even further.
In response to the campaign, Matt Dawe, Enigma’s Creative Director, stated, “In a world where ‘authenticity’ is often overused, this campaign epitomizes its true meaning. From the solid relationship between New Holland and its dealers to the biting cold mornings, every aspect of this campaign rings true.”
Echoing Dawe’s sentiments, Bruce Healy, the General Manager of New Holland Australia & New Zealand, added, “This campaign beautifully encapsulates our modus operandi. It portrays how we work side-by-side with our customers, sharing their experiences. We are not merely selling equipment; we provide a comprehensive service experience. We are keenly looking forward to the outcome.”
