In an environment where the Direct-to-Consumer (D2C) natural beauty and wellness sector is rapidly evolving, Nat Habit emerges as a frontrunner, having successfully secured a remarkable $10.2 million in Series B funding. Spearheaded by Bertelsmann India Investments (BII), this funding round reflects a strong vote of confidence in Nat Habit’s distinct approach to the market. The round further welcomed contributions from existing investor Fireside Ventures, alongside other distinguished investors like Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures.
Originating from founder Swagatika Das’s deep-rooted commitment to holistic wellness, Nat Habit maintains its steadfast dedication to its ‘100% Natural Care’ ethos. Presently, the brand boasts an Annual Recurring Revenue (ARR) of 82Cr. The strategic allocation of these newfound resources is expected to significantly bolster Nat Habit’s growth, focusing on new product categories, retail expansion, R&D enhancement, and talent cultivation.
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Swagatika Das, the entrepreneurial spirit behind the brand, stated, “Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer and happier life. With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.’’
Pankaj Makkar, Partner at Bertelsmann, lauded Nat Habit’s innovative approach to personal care, stating, “Nat Habit has personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention. This investment is a sign of our confidence in Nat Habit’s potential and our relationship with its founders.”
Dipanjan Basu of Fireside Ventures also echoed strong support for Nat Habit’s mission and potential in the evolving Indian BPC market. “India’s beauty & personal care market is on a steep growth trajectory with multiple emerging needs and gaps of consumers. We are extremely impressed with what Nat Habit is trying to achieve in this market, with its disruptive products & strong commitment to goodness. This certainly is a brand that’s here to win. Fireside will continue to support such visionary purposes & entrepreneurship – it also strongly aligns with our fund’s purpose of building responsible brands that do good for the environment and people.”
The Evolving Industry and Nat Habit’s Business Model
The Indian beauty and personal care (BPC) industry has seen a notable shift towards clean and natural ingredients, driven by increased consumer awareness and demand. This trend is reflected in Statista’s projections, anticipating the Indian Natural Cosmetics market to reach US $0.90bn by 2023, growing at an annual rate of 3.52% (CAGR 2023-2028).
Since its inception in 2019, Nat Habit has been a pivotal player in this shift, committed to making genuine natural personal care accessible to every Indian home. With a robust R&D foundation, NatHabit crafts proprietary formulations from fresh ingredients, emphasizing authenticity in its product range. The brand’s growth trajectory includes a substantial customer base, a daily shipping volume of 15,000 units, and an extensive product line of 35 offerings.
Looking Ahead: Nat Habit’s Future Roadmap
With the Series B funds, Nat Habit is poised to expand its product portfolio, enhance its offline presence, and elevate brand awareness. Additionally, a portion of the investment will enable early-stage investors to exit, yielding notable returns.
As Nat Habit prepares for a significant phase of expansion and growth, Marketing In Asia has reached out for further insights into their future strategies and plans, underscoring our commitment to delivering the most comprehensive and current information in the fast-paced world of marketing and business innovation.
