Not only a talented cricketer, but a former captain of the Indian Cricket team and the Chennai Super Kings IPL team, MS Dhoni also is widely recognized for his successful performances in advertisements. His versatile image allowed him to participate in advertisements for many different products.
According to the eighth edition of the Celebrity Brand Valuation Study 2022, titled “Beyond the Mainstream” by Kroll, a leading provider of global risk and financial advisory solutions, Dhoni’s brand value is estimated at $80.3 million, placing him among the top 10 celebrities.
Since the inception of the Indian Premier League in 2008, Dhoni has become a brand and media favorite to sell the tournament’s glamour and excitement. But on March 21, 2024, he resigned as captain of his IPL franchise, passing the baton to Ruturaj Gaikwad, leaving his supporters both surprised and heartbroken.
The advertisement list includes various ads featuring Captain Cool throughout the years.
Vivo IPL: It’s Game On for MS Dhoni (2019)
Before the big game, Rishabh Pant was playfully plotting his strategy against the formidable Chennai Super Kings, all while showering praises on the cricket icon MSD. Enter Dhoni, ever the stalwart, signaling with the calm confidence of a seasoned captain that he’s ready to guard the fortress from behind the wickets.
Khatabook Free Udhaar Khata app for Kirana Store (2020)
The commercial during IPL 2020 matches promotes Khatabook app’s convenience over traditional paper transactions, with Dhoni as the ambassador due to his investment in the company.
VIVO IPL : Dhoni presents #IndiaKaApnaMantra (2021)
The promo depicted a martial arts training camp with students playing cricket. The CSK skipper cited the example of his Mumbai Indians counterpart Rohit Sharma’s record of winning five IPL titles and his hunger to add to his tally.
TATA IPL: MS Dhoni Bus Driver (2022)
The advertisement showcases cricket icon Dhoni in an unprecedented role, with Vasan Bala, a renowned director and screenwriter, at the helm.
In the commercial, Dhoni takes on the role of a bus driver who halts the bus on a bustling street. A traffic policeman approaches and inquires about Dhoni’s unusual decision. Dhoni explains that they are engrossed in watching the Super Over of a thrilling IPL match. Understanding the intensity of IPL fandom, the traffic policeman sees this as typical behavior during the cricket season and departs, acknowledging the normalcy of such enthusiasm for IPL games.
Rigi: #DhoniSeNahiMangneChahiyeThe #MSDhoni (2023)
Dhoni seeks advice from creators on YouTuber success, edtech/fintech education, vlogging, and Instagram Creator, respectively, in the ad film.
JioCinema Sab Yahaan, Aur Kahaan! (2024)
The campaign features three ad films, with the first featuring MS Dhoni in a double role, showcasing the collective excitement of watching the TATA IPL on digital.
