Mox Bank, the innovative virtual bank backed by Standard Chartered, has made a strategic move by appointing Igor Lau as its new Chief Customer Officer, effective from April 1. This decision underscores Mox’s ongoing commitment to center its operations around the needs and preferences of its customers.
A Strategic Vision for Customer Experience
In his role, Igor Lau is set to redefine how customers interact with Mox. With a broad mandate covering customer experience design, brand development, partnerships, marketing, and data analytics, Lau aims to propel Mox into a new era of customer engagement.
Lau’s near four-year tenure at Mox, including time as Interim CCO since early 2023, has been marked by significant achievements. Under his leadership, Mox has expanded its customer base to over 550,000 through dynamic marketing initiatives and strategic joint ventures. His prior experience at Asia Miles and leading advertising firms such as Mindshare and Ogilvy has honed his skills in building customer-centric brand strategies that resonate on a global scale.
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Leadership Endorsements and Future Aspirations
Barbaros Uygun, CEO of Mox, praised Lau’s customer-first approach: “Igor’s mindset perfectly aligns with our core values. His leadership reinforces our commitment to prioritizing our customers in every aspect of our business operations.”
Expressing his enthusiasm about his new position, Igor Lau stated, “I am truly honoured by the opportunity to shape the customer experience at Mox. My focus will be on building upon our past successes and continuing to deliver exceptional value to our customers.”
This strategic appointment marks a pivotal moment for Mox Bank as it continues to innovate and lead in the competitive landscape of virtual banking, ensuring that customer satisfaction and engagement remain at the forefront of its growth strategy.
