In a strategic move to redefine its brand narrative in the competitive Indian smartphone arena, Motorola has announced its partnership with Dentsu Creative India. This collaboration follows a comprehensive selection process, with Dentsu Creative set to lead Motorola’s creative strategy from its Delhi office.
A Comprehensive Creative Mandate
Dentsu Creative’s role will encompass a broad spectrum of responsibilities, including proposition development, competitive benchmarking, strategic planning, and the creation of social media content. Additionally, the agency will oversee media planning across digital, above-the-line (ATL), and retail channels, as well as manage online reputation and social listening efforts. This partnership signifies Motorola’s commitment to integrating innovative and impactful marketing strategies to connect with its audience.
Strategic Synergies for Market Impact
Shivam Ranjan, Motorola Asia Pacific’s Marketing Head, expressed enthusiasm about the partnership, highlighting Dentsu Creative’s digital-first approach and strategic prowess as key factors in their selection. “Their expertise and innovative thinking are perfectly aligned with our vision for Motorola in India,” Ranjan stated, emphasizing the goal of delivering memorable campaigns to the market.
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Ujjwal Anand, Managing Partner at Dentsu Creative India, shared the excitement, noting the agency’s commitment to modern creativity and its potential to drive Motorola’s brand forward. “Our approach is to blend storytelling with data and technology, creating campaigns that resonate with the dynamic preferences of today’s consumers,” Anand remarked, underscoring the ambition to push creative boundaries in the smartphone sector.
Enhancing Integrated Marketing Efforts
The inclusion of Dentsu Creative complements Motorola India’s existing partnerships with Dentsu Creative PR and iProspect for public relations and media strategy, respectively. This consolidation under the Dentsu umbrella aims to amplify Motorola’s marketing efforts, ensuring a cohesive and impactful brand experience across all touchpoints.
