A Strategic Union: Modibodi® and Bread Agency Join Forces for Global Social Media Expansion
By teaming up with Bread Agency, the groundbreaking absorbent clothing company Modibodi® has taken a giant step towards reimagining its digital approach. This partnership marks the beginning of a new chapter in Modibodi’s strategy to reimagine its digital story and connect with consumers in other important global countries, such as Germany, France, the United Kingdom, and Australia.
Redefining Social Media Engagement in Apparel Marketing
Since its inception in 2013, Modibodi has distinguished itself in the leak-proof apparel sector, offering a range of products that blend style, comfort, and innovative leak-proof technology. Kerry Cusack, the Executive Director of Modibodi, speaks with conviction about the brand’s dedication to pioneering and reshaping the market.“As category leaders and innovators, Modibodi has redefined period underwear and leakproof apparel, creating a business built on trust and authenticity,” Cusack asserts. She underscores the pivotal role of social media in the brand’s storytelling and audience growth, expressing excitement about the collaboration with Bread Agency in forging new, impactful narratives.
Bread Agency’s Vision for Modibodi’s Global Presence
Charged with the task of amplifying Modibodi’s global brand image, Bread Agency will concentrate on developing a comprehensive social strategy, crafting engaging content, and leveraging influencer marketing. This will encompass both ongoing and campaign-specific initiatives. Mary Proulx, Co-Founder of Bread Agency, shares her enthusiasm for the partnership. “Modibodi has been changing underwear and period conversations for more than 10 years and we’re excited to partner with them to craft social stories that extend the conversation globally. It’s a brand that’s bold at the core and we can’t wait to bring that to life across their social platforms.” Proulx remarks.
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About Modibodi: A Journey of Transformation and Conversation
From its beginnings in 2013, Modibodi® has been driven by a singular vision – to effect global change, one underwear change at a time. The brand has not only transformed the lives of its customers but has also integrated this transformative ethos into its very core. Renowned for its confidence-inspiring, life-altering apparel, Modibodi® provides solutions for periods, pee, and bodily leaks, while initiating conversations and initiatives for a more comfortable life. Their dedication to sustainability and cutting-edge innovation is evident in their use of proprietary technology in every design.
For further insights into Modibodi and their groundbreaking products, visit the website or reach out to Lucy Lamming, Modibodi Communications Director, at lucylamming@modibodi.com.
