Masoom Minawala, a global influencer and entrepreneur, has joined forces with Schbang, a renowned digital transformation company, to introduce Mmaximize—a revolutionary talent management vertical. Mmaximize aims to redefine the landscape of talent management in India by fusing Minawala’s personal and professional experience with Schbang’s strategic prowess, industry know-how, and business acumen.
Empowering Creators to Realize Their Full Potential
The vision behind Mmaximize is to establish an unassailable business model that enables India’s top creators to harness their creative prowess and unlock their full potential. By leveraging Mmaximize’s comprehensive suite of services, including strategy, analytical thinking, industry expertise, and business acumen, creators will be equipped to build powerful personal brands and thrive in the ever-evolving digital landscape.
A Collaboration of Influential Forces
Masoom Minawala, a highly accomplished content creator, has been recognized on Forbes Asia’s prestigious 30 under 30 list and has represented India on numerous global platforms. Teaming up with Schbang—an eight-year-old digital, media, and technology transformation company—brings together Minawala’s expertise and Schbang’s impressive track record of working with renowned brands such as Amazon, TATA Neu, H&M, Johnson & Johnson, Fevicol, Mattel, and Jio. With over 1200 employees and accolades such as LinkedIn’s top startup in India (2018, 2021, 2022) and India’s Fastest Growing Digital Agency 2023 (Agency Reporter), Schbang’s influence in the industry is indisputable.
Unleashing the Potential of Influencer Marketing
According to the Influencer Marketing Report, the value of the Indian influencer marketing industry is expected to reach Rs. 2,200 crores by 2025, growing at an annual rate of 25% over the next five years. Creators are diversifying their platforms by conducting workshops, securing high-budget productions, and venturing into entrepreneurship. With Mmaximize, these creators will gain access to a comprehensive suite of services that foster personal brand development, including PR and image building, revenue stream identification, legal and financial support, brand deal negotiations, brand strategy development, and content planning on a monthly and quarterly basis.
In the Words of the Visionaries
Masoom Minawala, Global Influencer, Entrepreneur, and Investor, expressed her excitement about the collaboration, stating, “The business of influencing has been a passion of mine since I began creating content—strategy, brand building, client servicing, and cultivating relationships with brands to create multiple streams of revenue. While I have established a solid framework for myself, I have always desired to extend this expertise to others in the industry. That’s how Schbang MMaximize was born—an amalgamation of my 12 years of experience and Schbang’s digital reign, infrastructure, and access to over 300 brands.”
Harshil Karia, Founder of Schbang, emphasized the strategic significance of this joint venture, stating, “For Schbang, this is an important move that allows us to connect closely with creators and leverage our efficient service standards, tech company partnerships, and client network to deliver unparalleled services for talent in India and beyond. Collaborating with
omeone as talented as Masoom on this joint venture was a natural choice. Her expertise and Schbang’s digital prowess will create a market-beating service for talent in India while fostering exciting opportunities for co-creation with our diverse client pool.”
Leading the Transformation in Creative & Technology Solutions
Schbang, established in 2015, has emerged as a creative and technology transformation company with a strong presence in Mumbai, Bangalore, Delhi-NCR, and London, UK. With a dedicated team of over 1000 members, Schbang offers growth-driven end-to-end solutions across various verticals, including creative development, strategic advisory, film production, web design, content creation, data science, and media planning and buying.
Recognitions and Award-Winning Digital Work
Schbang’s commitment to excellence has garnered it prestigious accolades and recognition in the industry. The company has been featured as a LinkedIn Top 25 start-up in 2018 and 2021. Additionally, it has earned a place on the Financial Times’ list of 450 High Growth Companies in the Asia Pacific. Over the years, Schbang has crafted exceptional and award-winning digital campaigns for esteemed brands such as Jio, Fevicol, Ashok Leyland, Garnier, Cipla, Asian Paints, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Mattel, Xiaomi India, ASUS, and many others.
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The launch of Mmaximize marks a significant milestone in the talent management landscape of India. With the combined expertise of Masoom Minawala and Schbang, creators will have access to unparalleled support in building their personal brands and realizing their full potential. As the influencer marketing industry continues to thrive, Mmaximize’s holistic approach and comprehensive services will empower creators to navigate the digital world with confidence and success.
