As technology advances, it impacts how consumers behave hence shaping consumer trends. Different generations of consumers have different shopping choices and needs. Therefore, the expectations of each generation from their favourite brands differ depending on their priorities.
Marketing In Asia (M.I.A) highlights six prevalent consumer trends that will shape online shopping in the near future. Each brand/company must leverage these findings and act accordingly to deliver on consumer expectations to expand its customer base and enhance customer loyalty.
Download the report to know what these trends are and how they can help accelerate the growth of your organisation.
