In a delightful nod to nostalgia, McDonald’s has partnered with Krool Toys to launch an exclusive video game, marking the 52nd birthday of its popular, purple mascot, Grimace. Known for his friendly and playful demeanor and unmistakable purple appearance, Grimace is a fan-favorite who has his roots in the imaginative Grimace Island, as shared in the brand’s statement.
Starting from 12th June, gaming enthusiasts can dive into Grimace’s universe where he zooms around traditional McDonald’s birthday settings in search of his buddies, Birdie and Hamburglar. Their ultimate mission? To slice his birthday cake! Designed as a 2D retro-style game, it features controls akin to a Game Boy Colour and is accessible on both computers and mobile devices.
Further fuelling the festive fervor, McDonald’s is also rolling out Grimace-inspired merchandise, available for purchase on GoldenArchesUnlimited.com from 12th June, until stocks last. Adding a philanthropic touch, the company is driving donations to Ronald McDonald House Charities (RMHC), dedicated to supporting families in need. McDonald’s has invited fans to contribute to this noble cause by sharing their favourite birthday memories on the brand’s Instagram story between 13 and 14 June. For each picture shared, McDonald’s will donate US$5 to RMHC, up to a generous sum of US$200k.
The celebrations were further amplified on 6th June, as the beloved Grimace took the reins of McDonald’s official social media accounts, tweeting, “it grimace I’m taking over.”
“We’re thrilled to modernize these memories to keep resonating with a new generation. Grimace, our lovable icon, is ideal to connect with fans at the crossroads of nostalgia and culture,” remarked Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA.
Only available at McDonald’s in China for a limited duration, this collaboration has indeed brought a fresh spin to the nexus of pop culture and childhood recollections.
Based on an article from marketing-interactive.com.
