In a strategic move to enhance integrated marketing efforts, McCann Worldgroup China has unveiled its new Influencer Marketing business unit. This dedicated division will aim to blend creativity and influence through distinctive marketing tactics, capitalizing on the growing trend of influencer marketing.
As part of this new development, McCann Worldgroup China has appointed Eve Rong to steer the unit as the Influencer Marketing Director. Rong brings with her a diverse background encompassing entertainment journalism, copywriting, planning, public relations, and a variety of roles within the advertising industry. Prior to joining McCann, Rong made notable contributions as the Director of Artist Coordination for a variety show production company, where she significantly influenced the success of popular shows such as The Voice of China and Street Dance of China.
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The ever-expanding Chinese social media landscape has seen the rise of influencers in every domain. Brands are increasingly keen to leverage these influencers and their massive consumer followings to enhance their marketing efforts. As such, McCann Worldgroup China’s dedicated Influencer Marketing unit arrives to meet this demand, providing an entertainment marketing resource and access to a vast and constantly growing pool of influential figures. More than just an influencer network, this new unit will provide strategic thinking and visionary insights to maximize the effectiveness of utilizing Key Opinion Leaders (KOLs) in marketing campaigns.
Shun Wu, Managing Director of McCann China, acknowledged the necessity for diverse solutions in today’s ever-evolving marketing landscape. She emphasized the growing importance of influencer marketing and the unique expertise that McCann brings to this arena. Wu believes that by incorporating influencer marketing into the planning stage of marketing campaigns, McCann aims to infuse innovative elements into executions, thus driving remarkable client results.
Furthermore, with Rong at the helm, Wu is confident that McCann Worldgroup is well-positioned to establish influencer marketing as a core competency, thereby driving market success.
This news is based on Marketech APAC.
