In a significant move that marks a new chapter for McCann Japan, the advertising giant has announced the appointment of Charlotte Auyeung as its head of strategy, effective from February 1. Auyeung’s arrival is poised to infuse the company with fresh strategic insights, leveraging her extensive background in account management and strategic planning.
A Rich Tapestry of Experience
With a career spanning over 20 years across some of the world’s leading advertising agencies, including stints at McCann and Leo Burnett in Hong Kong, as well as Beacon Communications, Naked Communications, and TBWA/Hakuhodo in Tokyo, Auyeung brings a wealth of experience to her new role. Her strategic prowess has been instrumental in shaping the success of global brands such as P&G, The Coca-Cola Company, McDonald’s, IKEA, Airbnb, and H&M, among others.
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Auyeung’s journey also includes a transformative tenure at Netflix Japan, where she led marketing campaigns for hit shows like “Stranger Things,” “The Naked Director,” and “Alice in Borderland,” further showcasing her ability to connect with audiences in the digital age.
Embracing McCann’s Mission
Expressing her enthusiasm for the role, Auyeung shared, “Joining McCann is a thrilling opportunity for me. The agency’s commitment to earning a meaningful role in people’s lives resonates with my professional ethos. I look forward to working with our talented team to uncover deep consumer insights and craft strategies that not only inspire but drive actionable solutions and creative excellence across all platforms.”
Leadership’s Vote of Confidence
Takashi Aoki, representative director and president at McCann Japan, expressed his excitement about Auyeung’s appointment, highlighting her as the ideal strategist to modernize McCann’s unique mission and philosophy. “Char’s expertise and visionary leadership are key to our evolution towards offering digitally-driven integrated solutions that will not only grow our clients’ businesses but also cement our position as an innovative agency partner,” Aoki stated.
Echoing Aoki’s sentiments, Shilpa Sinha, chief strategy officer at McCann Worldgroup Asia Pacific, praised Auyeung’s strategic acumen and her blend of thought leadership and practical growth mindset. “Char’s proven track record in building powerful brands that resonate culturally makes her an invaluable addition to our APAC Strategy Leadership Community. Her role is crucial in driving meaningful and effective creativity for our clients,” Sinha remarked.
A Future of Creative Excellence and Growth
Auyeung’s appointment is a clear indicator of McCann Japan’s commitment to not just keeping pace with the evolving advertising landscape but leading it. Her leadership is expected to herald a new era of strategic innovation, brand growth, and creative excellence, setting new benchmarks for the industry in the Asia Pacific region and beyond.
