Mazars Singapore is a model of progressive transformation and innovation in the dynamic field of accounting and auditing. This story is about more than just a firm; it’s about a change in the industry, and it was an honour to be a part of it as a Marketing In Asia reporter. This illuminating voyage will be guided by an instructive news release and the perceptive comments of Mazars’ Partner and Head of Audit & Assurance, Narissa Chen.
The AI Revolution at Mazars
Narissa Chen elucidates, “At Mazars, we recognise the transformative potential of cutting-edge technologies like generative AI in the audit and accounting profession and invest in AI tools to empower our professionals.” This isn’t merely about adopting new technology; it’s about redefining the role of AI in enhancing efficiency and accuracy. Mazars’ approach is a fine blend of AI expertise and traditional skills, ensuring their professionals are not just equipped for today but are leading the charge into tomorrow.
“Our comprehensive training and upskilling programmes blend AI expertise with traditional skills to equip our workforce with the skills required to harness the power of these technologies.” Chen adds, highlighting the firm’s commitment to continuous learning and integration of AI into their practices.
“Gen You” Campaign: A New Perspective on Auditing
The “Gen You” campaign is a narrative of transformation. It’s about changing how the world views auditors. Through interactive webinars and engaging social media content, Mazars is highlighting the evolving roles in IT audit, ESG, and data analytics. The campaign brings to life stories like that of Tristan, an auditor from the Philippines, who embodies the integration of AI, robotics, and virtual reality in auditing. This initiative is more than a campaign; it’s a source of inspiration for a new generation.
“For example, the “Gen You” campaign profiled Tristan, an auditor and tech enthusiast at Mazars in Philippines. It illustrated how his duties as an auditor have expanded to encompass AI, robotics and virtual reality in his day-to-day work. By showcasing real-world examples and success stories, we aim to inspire the next generation to view auditing and accounting as a versatile and impactful career choice,” Chen remarks, emphasizing the campaign’s role in redefining perceptions.
Addressing the Talent Crunch
In response to the industry’s talent crunch, Mazars is taking proactive and inclusive steps. Their engagement strategies span from campus outreach to internships, collaborating with renowned institutions across Singapore. The #InternsAtMazars series is a testament to their commitment, offering a window into the vibrant life at Mazars and attracting a diverse pool of young talents.
“Mazars continues to engage with students and young professionals through targeted recruitment initiatives, including campus outreach programmes, internships, and partnerships with educational institutions such as NTU, NUS, SMU, SUSS, SIT, Ngee Ann Poly, Singapore Poly, and Temasek Poly. We are committed to fostering diversity and inclusivity, ensuring our workforce reflects various perspectives,” Chen states, underlining Mazars’ dedication to attracting a diverse talent pool.
Pioneering Gender Diversity
At Mazars, gender diversity is a celebrated reality. Women make up 60% of their workforce, including in pivotal roles in audit and assurance. This achievement is a result of inclusive hiring practices, mentorship opportunities, and flexible work arrangements. Initiatives like Women@Mazars and support for events like the Singapore Women Entrepreneur Awards 2023 underscore their commitment to empowering women in the industry.
“Our internal network, Women@Mazars, offers a collaborative platform for women to engage in meaningful discussions, benefit from development programmes and access support tailored to their career trajectories. This initiative underpins our broader strategy to ensure women are not only well-represented across the firm but also empowered to take on leadership roles. This is evident as women currently occupy almost one-third of senior management positions in Singapore, showcasing our dedication to developing female leaders within the firm,” Chen explains, showcasing the firm’s efforts to support women’s career trajectories.
Also read: Tropicana Macalister Avenue Seals RM165 Million Deal for Courtyard by Marriott Penang with IOI PFCC Hotel
The MINT Program: Shaping Future Auditors
The MINT program stands as a gateway for fresh graduates, offering them a comprehensive view of the auditing and accounting world. By collaborating with academic institutions and providing immersive experiences, Mazars is not just nurturing talent; they are shaping the future of the profession.
“The MINT programme has been instrumental in nurturing the next generation of auditing and accounting professionals,” Chen asserts, highlighting the program’s contribution to the firm’s growth and the professional development of its interns.
The Modern Auditor: A Role Redefined
Mazars auditors exemplify adaptability, integrating sustainability, IT reporting, and forensic accounting into their skill set. Through collaborations with bodies like ISCA and comprehensive training, they are redefining the role of an auditor in today’s dynamic world.
“Auditors and accountants are increasingly expected to wear many hats to meet the demands of clients in an ever-evolving landscape. As such, we ensure that our consultants are equipped with the capabilities to integrate such expertise with the auditing processes, such as sustainability compliance and reporting, IT reporting and forensic accounting to address financial irregularities. These multifaceted skills raise the quality of service to our clients and contribute to Singapore’s reputation as a reliable and trustworthy financial hub,” Chen notes, emphasizing the evolving roles and challenges faced by modern auditors.
Cultivating a Winning Workplace Culture
Mazars’ recognition as the HR Asia Best Company to Work for in Asia is a testament to their vibrant workplace culture. Initiatives like wellness month, movie nights, and the Nifty Interns Celebration Event (NICE) reflect their commitment to creating an environment where growth, well-being, and community flourish.
“Some workplace initiatives we’ve implemented include wellness month, movie nights and Move with Mazars, an initiative that unites interns and staff through a healthy activity such as running, walking or cycling for a charitable cause. In addition, we also organise a Nifty Interns Celebration Event (NICE) twice a year, a celebration of the completion of internships, in gratitude for their hard work. These initiatives have allowed interns to build strong bonds with the team at Mazars in Singapore, and many choose to return to work with us post-graduation,” Chen highlights, attributing these practices to Mazars’ consistent recognition and success.
Mazars in Singapore is not just navigating the waves of change; they are the captains steering the ship. With initiatives like “Gen You” and their unwavering commitment to diversity and technology, they stand as a vanguard of innovation in the audit and accounting industry. At Mazars, the future is not just audited; it is being meticulously crafted. The firm’s approach to technology, talent management, and workplace culture is a blueprint for others in the industry, showcasing how embracing change can lead to unparalleled success.
