Market Research Society of India Elects New Leadership Team with Nitin Kamat as President

The Market Research Society of India (MRSI), the premier industry-led body for market research in the country, has announced its new Managing Committee for the 2024-2027 tenure. Nitin Kamat, the Chief Growth & Partnerships Officer at TAM Media Research Pvt. Ltd., has been elected as the new President, succeeding Paru Minocha, Managing Director, South Asia, Insights Division, Kantar. Kamat previously served as the Treasurer for MRSI’s Managing Committee (2022-2024) and was an integral part of the ISEC Committee.

Joining Kamat in leadership roles are Puneet Avasthi and Shuvadip Banerjee as Vice-Presidents, Anila Vinayak as Secretary, and Parijat Chakraborty as Treasurer. The announcement was made during MRSI’s 36th Annual General Meeting on June 27, 2024, in Mumbai.

The MRSI Managing Committee represents a broad spectrum of companies, including research agencies, research users, and service providers within the market research industry. The newly elected committee is committed to promoting, protecting, and enhancing the highest quality standards in all branches of market research, positioning India as a global leader in the field. Over the next three years, MRSI aims to build on recent achievements and foster a more collaborative network for its members, facilitating effective knowledge and resource sharing. Additionally, MRSI is dedicated to developing the next generation of market research professionals and instilling a sense of pride in the impactful work being conducted within the industry.

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Outgoing President Paru Minocha expressed her confidence in the new leadership, saying, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC,’ and the Market Sizing report of FY 2022-23 have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

The former Managing Committee successfully implemented a strategy focused on three key pillars: building Profile, building Pride, and building the Network and reach. The ISEC system was widely adopted by industry stakeholders, including The Indian Society of Advertisers (ISA), major research users, and prominent research agencies. The market research sector recorded positive growth, and MRSI will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

Newly elected President Nitin Kamat shared his vision, stating, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects, and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

MRSI’s Managing Committee for the term of 2024-2027

About MRSI

Founded in 1988, the Market Research Society of India (MRSI) is a dynamic, not-for-profit, autonomous body comprising a large fraternity of research suppliers and users from across India. MRSI collaborates with ESOMAR to represent the Indian industry on a global platform. It is dedicated to guiding, encouraging, and upholding the highest quality standards of professionalism in the market research industry. For more information, visit mrsi.co.in.