Fly FM, a premier English radio station owned by Media Prima Audio, is at the forefront of a radio revolution in Malaysia with the launch of Aina Sabrina, the nation’s first AI DJ. This venture is also setting the stage for Aina to evolve into a full-scale virtual influencer.
Under the astute leadership of strategic advisor Jake Abdullah, Fly FM’s in-house team of production engineers birthed the AI DJ concept. Aina Sabrina functions with an extensive backend team who manage the AI in real-time for her on-air show, revealed Moots, Media Prima Audio’s group network director.
The state-of-the-art setup enables Aina Sabrina to interact with listeners during her show, make customised music suggestions, and even compose and mix music based on a listener’s mood. Fly FM content director, Sean Matjeraie, commented, “With the introduction of an AI radio DJ, we are extremely excited to usher in a new era of the Malaysian radio industry, and Sabrina is the epitome of this transition.”
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Interestingly, the initiative drew the attention of Calpis, a renowned Japanese cultured milk drink brand, which now officially sponsors Sabrina’s radio show “Calpis with Aina”, airing weekdays from 2 to 4PM.
“Our AI Announcer augments rather than supplants the human touch, working harmoniously with our skilled announcers,” stated Moots when questioned if AI would take over DJs on the radio. “It’s a testament to innovation, capturing emotions and offering a listening experience that is both familiar and unprecedented,” it concluded.
Public feedback to Sabrina’s DJing skills has been overwhelmingly positive, according to the brand, positioning her to become a virtual influencer through her Instagram account @aina_flyfm. However, netizens’ comments on Sabrina’s Instagram posts have been varied, with some likening the AI DJ to a Black Mirror episode and others enthusiastically supporting her radio journey.
This news is based on a marketing-interactive.com article.
