Thrilled to announce the launch of the MADE THIS AI Artist Collective, a pioneering initiative poised to transform the advertising landscape in Australia and New Zealand. This Collective, curated by MADE THIS, showcases top AI artists from around the globe, echoing the way production companies roster film directors. This initiative promises to push the boundaries of creativity, enabling artists to deliver tailored artwork at scale, resonating deeply with target audiences.
Brands globally are keen to explore how AI can elevate their work, producing more output faster without compromising quality. AI empowers artists to stretch their creative limits, fostering an environment where art and technology seamlessly merge. With eight artists already on board, the Collective aims to inspire, evoke emotions, and spark discussions about technology’s impact on creativity. This initiative is set to expand, bringing even more diverse creative thinking to the table.
The Collective’s artists have collaborated with iconic global brands like Nike, Coca-Cola, and BMW. Nike’s award-winning 8-minute video ad for their 50th anniversary, featuring Serena Williams in the “Never done evolving” campaign, and BMW’s AI-generated art projected onto their 8 Series Gran Coupe are notable examples. Additionally, Nutella’s AI-powered campaign generated 7 million unique jar labels, and Pedigree’s Cannes Lion Grand Prix-winning ‘Adoptable’ campaign matched shelter dogs with new owners. These examples highlight the transformative potential of AI artistry in advertising.
Adrián Flores, Chief Creative Officer of Clemenger BBDO, expressed his excitement: “We’re always searching for ways to provide unique thinking to our clients. The MADE THIS team has developed a distinguishing initiative for us to expand our creative offering that respects the creative integrity of artists and makers while harnessing the power of AI and technology. I’m extremely excited to be able to offer this to our clients.”
Marie-Celine Merret, Head of Creative Technology at MADE THIS, emphasized the importance of a responsible approach: “Bringing together a global community of artists to this market is a dream come true. We’re ensuring a responsible approach by developing principles and values that address artist ownership and attribution, regardless of AI’s role. We believe technology should elevate and support human work, not replace it.”
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Jay Topping, Director of Film and Technology at MADE THIS, added: “As a filmmaker and technologist, I’ve certainly had my apprehensions, but like it or not, AI is here to stay. Those who embrace it to enhance their creative process will lead in artistic expression, while those who use it to copy others will fall into mediocrity. True artists, with their innate creativity and vision, will excel in any medium, and AI truly liberates creative expression.”
Vinne Schifferstein Vidal, Managing Director of MADE THIS, shared his enthusiasm: “We are thrilled to introduce our AI artists who have spent years honing their skills to create work that is truly groundbreaking. We believe that by embracing artificial intelligence, we can unlock new possibilities and redefine the boundaries of artistic expression.”
MADE THIS is inviting artists from all genres and backgrounds in Australia and New Zealand to join the Collective. For more information about applying and selection criteria, please contact Marie-Celine Merret Wirstrom at MADE THIS.
Launched late last year, MADE THIS is a specialised production company where artistry meets innovation. The company helps clients stay ahead of the curve, building empathetic connections between brands and audiences through cutting-edge technology.
