Introducing the New Dynamic Duo
Lynx Australia, the iconic fragrance brand, has unveiled an exhilarating collaboration with none other than Australia’s very own Nedd Brockman. Set to span across two years, this partnership promises to infuse the market with engaging content, surprise elements, and a hint of Nedd’s unmistakable charm.
TikTok Takes Center Stage
As a kickstart, the partnership will premiere on TikTok, featuring a series of immersive content. This includes a candid Q&A capturing the heart of Nedd’s vibrant personality while spotlighting the renowned Lynx Africa fragrance, touted as the undisputed GOAT in the world of scents. Furthermore, an alluring opportunity awaits Lynx Africa enthusiasts: by sharing their personal Lynx experiences on TikTok, they stand a chance to bag a whopping $30K cash reward.
Fashion Meets Philanthropy
In a delightful twist, the collaboration has birthed exclusive limited-edition Budgy Smugglers, boasting the signature Lynx GOAT design. Signifying the union’s commitment to community welfare, all proceeds from these sales will directly benefit We Are Mobilise, a cause close to Nedd’s heart.
Nedd shared his enthusiasm, stating,
I’m pumped to be partnering with Lynx, and having them come on board to support me and my mission to support those less fortunate than ourselves. I’m all about working with people who are like minded, and I love the energy of Lynx and the fact that they are backing me over the next couple of years – it also helps that I’m a massive fan of the product and have been using it for years! I’ve loved working with the Lynx team on the campaign, including the Budgy Smugglers collaboration, and I can’t wait to see what people post for the competition. Lessgooo!
Lynx Africa GOAT Campaign: Beyond the Scent
Designed with an aim to captivate the newer generation, the comprehensive Lynx Africa GOAT campaign reinforces Lynx Africa’s status as the unparalleled fragrance champion. Launched in July, the multi-faceted campaign reaches its audience through diverse platforms, including Snapchat, TV, YouTube, VEVO, Outdoor placements, Meta, TikTok, and an engaging 2-hour Twitch livestream.
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Not just limiting its aura online, Lynx Africa has also left its fragrant trail on Spotify and in-store scent-infused POS displays. As a teaser, fans can expect riveting Out-of-Home advertisements and in-shop promotional spots featuring Nedd.
Anna Tracey, Senior Marketing Manager for Lynx, articulated her excitement,
Nedd and Lynx are the perfect fit; he is full of enthusiasm, has a great sense of humour and is determined to make a difference – what’s not to love? We are thrilled to have him as part of the team. Nedd has accomplished incredible things, and we cannot wait to see what’s next for him and how Lynx can support him.
A Glimpse Into the Future
But this is just the beginning! Lynx is set to sponsor Nedd’s upcoming race in 2024, solidifying its unwavering support for his awe-inspiring journey. Fans should gear up for a plethora of engaging content and Above-The-Line campaigns spotlighting Nedd in early 2024.
