Alia Bhatt is featured in the “Love Yourself Boldly” campaign by Raga by Titan. Recently, the women’s watch company Raga by Titan unveiled its newest campaign, Love Yourself Boldly. Bollywood actress Alia Bhatt, who is a part of the campaign, exhorts women to embrace their true selves and live their lives according to their own terms. Alia Bhatt is portrayed in the campaign’s TV commercial sporting vibrant power-glam and minimalistic-chic ensembles, representing the proudly fashionable and audaciously independent modern woman.
Unapologetically be Yourself
The main goal of the Love Yourself Boldly campaign is to encourage acceptance and love of oneself. The TVC shows Alia Bhatt picking up Raga watches, each representing a distinguishing characteristic, and discussing how society judges people regardless of their decisions. “Par in sab ki wajah se, khud se pyar karna chhod doge kya?” is a compelling question she asks, inspiring women to rise above criticism and unapologetically live their lives as they see fit.
The Ideal Brand Advocate
The marketing director at Titan, Sirish Chandrashekar, believes Alia Bhatt is the ideal choice to strengthen the campaign’s message. She represents the campaign’s guiding principles because she has disproven many stereotypes on her own journey. The brand’s ongoing efforts to normalize a woman’s decision to priorities herself above all. It is in line with the Love Yourself Boldly campaign.
Effective Storytelling
The Love Yourself Boldly campaign is proof of the effectiveness of narrative. We creatively incorporate the legendary Titan symphony into the campaign, elevating the message and capping it off with something memorable. While portraying Titan Raga as a modern, artistic, and unprejudiced companion. The campaign aims to inspire women to embrace their individuality and live life boldly.
An original twist
We can creatively modify the theme song of Titan to convey different messages and connect with audiences. In novel ways, according to Puneet Kapoor, Chief Creative Officer at Ogilvy South. In this instance, the campaign delivers a resounding “no” to the criticism that the outside world levelled at you. You can only confidently reject these judgements and cultivate self-love when you love yourself audaciously.
The Love Yourself Boldly campaign serves as a heartfelt reminder that in order to lead a happy, fulfilling life, one must first accept and love oneself. Unmistakably, Alia Bhatt counsels women to embrace their uniqueness and not let others dim their light. The Love Yourself Boldly campaign aims to empower women to live freely and on their terms.
