Love, Bonito, Southeast Asia’s leading omnichannel womenswear brand, continues its international growth with the grand opening of its first permanent store in Metro Manila, Philippines. After five years of successful eCommerce operations in the country, the brand is now making a bold statement with a 2,000 sqft retail space at the prestigious Greenbelt 3 Mall. This expansion comes on the heels of an impressive 90% year-on-year growth in 2023, highlighting the brand’s resonance with the Filipina community.
Dione Song, Chief Executive Officer of Love, Bonito, shared her excitement during the opening ceremony, stating, “We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% YoY growth last year solely through online orders! Based on customer data gathered across both digital and physical touchpoints, we’re finally launching our first brick-and-mortar store, with unique elements that cater to the Filipina customer.”
The store’s design, featuring open ceilings, textured white walls, and warm dark wood accents, perfectly embodies the brand’s ethos of embracing the realness and rawness of life. Beyond its aesthetic appeal, the store is thoughtfully designed to offer a smooth and comfortable shopping experience. Customers will appreciate the electronic fitting room queue system, which minimizes waiting times, as well as the wheelchair and pram-friendly aisles, ensuring accessibility for all.
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Filipina customers can now enjoy the brand’s three key lines: the evergreen Signatures and Staples collection, and a summer-appropriate capsule collection. In addition to its stylish offerings, the store will host workshops, styling sessions, and community events, fostering a deeper connection with the local market.
Rachel Lim, Co-founder of Love, Bonito, expressed her gratitude towards the brand’s Filipino customers, saying, “After five years of shipping to the Philippines, we’re thrilled to announce the opening of our very first permanent store here. Over the years, we’ve cherished every connection made through events and collaborations and are deeply inspired by the warmth and support of the community. With our upcoming physical store, our Filipina customers can now experience our collections firsthand, join workshops, styling sessions, and be part of our vibrant community events.”
This expansion marks a significant milestone for Love, Bonito, which has grown from a humble blogshop on Livejournal to Southeast Asia’s largest direct-to-consumer omnichannel womenswear brand. The new store in the Philippines joins Love, Bonito’s existing network of over 20 international locations, including Singapore, Cambodia, Hong Kong, Indonesia, and Malaysia. The brand’s most recent openings include its seventh store in Singapore and a rebranded pop-up in Hong Kong’s K11 Art Mall.
As Love, Bonito continues to grow, it remains committed to its vision of empowering Asian women globally, with apparel that is “Ready-to-live, not just ready-to-wear.” For more information on Love, Bonito and its latest collections, visit their website and follow them on Instagram.
