L&K Saatchi & Saatchi, a key agency under the Publicis Groupe India umbrella, has appointed Roshni Kavina as its new National Creative Director. With this move, the agency aims to further boost its creative innovation and elevate the success of its clients’ brands across a growing portfolio. Roshni, who has extensive experience in advertising and design, will be based in the Mumbai office and report directly to Chief Creative Officers Kartik Smetacek and Rohit Malkani.
A Return to Publicis Groupe
This appointment marks Roshni Kavina’s return to the Publicis family, where she previously worked as Executive Creative Director at Publicis Ambience from 2015 to 2021, handling major accounts such as Lakmé, Enamor, and Ferrero Rocher. Roshni’s extensive two-decade-long career also includes previous stints at Saatchi & Saatchi and BBH India, and most recently, a role at Byju’s International as Brand Strategy and Creative Head for North America and Canada.
Roshni also founded The Nextdoor Artist, an art studio, in 2013 and has served as an Independent Creative Consultant for several global luxury brands, including The Body Shop, Burberry, Elle18, Vaseline, and Pantaloons.
Expertise in Luxury Branding and Design
Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis India, expressed excitement about Roshni’s return, highlighting her experience in luxury branding and design communications. He stated, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”
Roshni Kavina’s creative contributions have received recognition from global platforms such as Cannes Lions, Spikes Asia, Adfest, Abbys, and Effies. Her wealth of experience in crafting impactful campaigns for luxury and lifestyle brands adds significant value to the creative output of L&K Saatchi & Saatchi.
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A Strategic Addition to Creative Leadership
In a joint statement, Kartik Smetacek and Rohit Malkani, Chief Creative Officers at L&K Saatchi & Saatchi, added, “Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come.”
Roshni herself expressed her excitement, stating, “I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started.”
About L&K Saatchi & Saatchi
L&K Saatchi & Saatchi, part of the Publicis Groupe India, is a full-service communications agency providing expertise in advertising, branding, design, UI/UX, and brand consultancy. The agency boasts an impressive portfolio of clients including Hero MotoCorp, Renault, NIVEA, Standard Chartered Bank, ITC, Akasa Air, Zee, Zepto, and more. At the heart of L&K Saatchi & Saatchi’s mission is the belief that “Our Clients’ Business is Our Business,” ensuring a client-focused, creative approach to every project.
