Kyanon Digital, a Full Digital Services House and SAS, a global leader in data and AI, today announced a strategic partnership that will harness the power of SAS Customer Intelligence 360 to provide organizations with advanced customer intelligence capabilities and drive exceptional customer experiences in Vietnam.
Synergy for deeper customer understanding
By marrying their strengths, Kyanon Digital and SAS aim to unlock deeper customer insights, enabling enterprises to gain a comprehensive view of their customer base. These insights will allow for the development and execution of highly targeted and personalized marketing campaigns, driving increased customer engagement and loyalty.
“This partnership with SAS signifies a crucial step in Kyanon Digital’s mission to empower businesses through comprehensive digital transformation. By integrating their leading data analytics solutions with our expertise, we can equip our clients with full digital services and unparalleled insights to drive informed decision-making, from product offerings to risk management and overall business strategies, enabling them to achieve their strategic goals,” said Tai Huynh, Founder and CEO, Kyanon Digital.
Driving Customer Engagement with SAS Customer Intelligence 360
SAS Customer Intelligence 360 goes beyond traditional marketing tools by offering a comprehensive suite of functionalities, including Embedded Customer Data Platform (CDP) capabilities, and enabling personalised customer journey creation and omnichannel data activation for targeted and individualized communications across all marketing channels.
“Vietnam has consistently been a channel-focused market for us. We will join forces with Kyanon Digital to help clients in the financial institutions industry understand the dynamics of consumer behavior and unlock the true potential of data-driven decision making. This partnership will allow our clients to optimise AI and data analytics technology to develop an even more accurate connection with their consumers, achieving strategic growth for them,” said Ann Heng, Director, Channels, SAS Institute.
About Kyanon Digital
Kyanon Digital is a one-stop digital services house, marrying business brilliance with technology excellence. We are here to make Digital Impacts in every aspect of your business and your consumers.
Founded in 2012, Kyanon Digital has over 10 years of experience in the industry. Our 300+ tech experts and professionals have served over 100+ clients, helping them achieve their digital goals. At Kyanon Digital, we offer end-to-end solutions that encompass every facet of the digital landscape. With the slogan: Digital Impact that Matters, this has guided our team of over 300 employees for over 12 years, creating many positive changes for large clients in various industries such as Starbucks, AEON, C.P Group Thailand, Nutri Asia, Asia Commercial Bank, and many other large companies in the Asia-Pacific region.
About SAS
SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.
