Singapore – Klook, Asia’s renowned travel services and experiences platform, has appointed independent creative powerhouse The Secret Little Agency (TSLA) as its global creative partner. Following a highly competitive closed-door pitch, the announcement comes at a key moment as Klook celebrates its 10th anniversary, underscoring the brand’s commitment to innovation and future growth.
“Klook has transformed the way we travel and enjoy experiences over the past decade. We are excited to embark on this journey and to work together to co-create a revolutionary brand as they enter their next chapter of innovation,” shared Eunice Tan, Group CEO of The Secret Little Agency.
A Milestone for Klook
Founded in 2014, Klook has reshaped the travel landscape by becoming a leading platform for curated travel services and experiences across 2,700 destinations worldwide. This new partnership with TSLA represents a pivotal moment as the brand seeks to elevate its global presence with a fresh, innovative approach to marketing and communication.
With a focus on conceptualizing global brand platforms and mapping future experience pillars, The Secret Little Agency will spearhead the development of Klook’s global brand strategy as it looks ahead to its next phase of growth.
“Choosing the right partner to support our next stage of growth was crucial. The Secret Little Agency demonstrated a clear understanding of our goals and brought fresh ideas to the table. We’re excited about this collaboration and what we can achieve together to bring even more joy to millions of travelers around the world,” said Marcus Yong, Vice President, Global Marketing at Klook.
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A New Chapter of Creativity
This win further solidifies The Secret Little Agency’s standing in the creative industry. It follows TSLA’s recent recognition at Fast Company’s Innovation by Design 2024 Awards, and adds Klook to a prestigious roster of global clients that includes Star Alliance, IKEA Singapore, Marriott Bonvoy, and DBS Bank.
As Klook continues to evolve, this partnership aims to deliver a revolutionary brand experience, blending creative ingenuity with the evolving needs of today’s travelers. The collaboration highlights TSLA’s expertise in brand storytelling, creativity, and the ability to deliver impactful, global marketing campaigns.
For more insights on The Secret Little Agency and their work, visit The Secret Little Agency.
