Sydney, Australia – July 23, 2024: In a significant move set to transform the landscape of digital commerce, KINESSO Commerce, the tech-driven commerce division of IPG Mediabrands, has announced a strategic global partnership with Vudoo, an award-winning technology company known for its expertise in content commerce. This partnership introduces “ShopNow,” a revolutionary, always-on commerce media solution that merges KINESSO Commerce’s activated media with Vudoo’s cutting-edge shoppable ad technology, making content shoppable across the open web.
Innovative End-to-End Solution
Under the banner of “ShopNow,” KINESSO Commerce has launched an all-encompassing end-to-end solution that integrates Vudoo’s advanced technology with KINESSO’s activation and performance capabilities, alongside creative solutions from IPG Mediabrands. This partnership, the first of its kind on a global scale, includes leading commerce partners such as Amazon, providing clients with enhanced transparency and visibility into the consumer journey. This includes insights into whether a consumer completes a purchase after adding items to their cart.
Launching in Australia with Global Rollout Plans
The global partnership is set to debut in the Australian market, featuring collaborations with several iconic Australian retailers. Subsequent rollouts are planned for the UK, US, and APAC regions, alongside a broader portfolio of clients.
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Seamless Consumer Experience
Hope Williams, Head of Commerce at KINESSO Australia, stated, “Vudoo’s vision aligns perfectly with ours at KINESSO Commerce—we believe every story we tell needs a ‘buy button’ to ensure a seamless consumer experience, which has become a fundamental expectation for brands today, especially with younger digital-native audiences. We are confident this partnership will redefine how our global brands engage with consumers on the open web.”
Driving Client Growth in the Digital Age
KINESSO Commerce’s expertise in measurement and analytics, combined with Vudoo’s real-time first-party data capture, will significantly enhance the agency’s optimization capabilities, driving further conversions for clients. This collaboration will elevate KINESSO Commerce’s off-retailer website and content creation services, benefiting the wider IPG Mediabrands network. Vudoo’s interactive video features will provide digital marketers with customer intent signals unavailable in regular video formats, empowering consumers to dictate their user journey.
Nick Morgan, CEO and Founder of Vudoo, commented, “We’re thrilled to announce our alliance with KINESSO Commerce, enabling consumers to shop directly from ads and content, and helping retailers achieve greater reach. This partnership is a testament to Vudoo’s commitment to innovation and our vision for a future where shopping everywhere becomes a seamless reality for consumers worldwide. Together, we hope to set a global precedent of transforming traditional advertising by making every piece of content shoppable directly on the open web.”
Enhancing Customer Engagement
Amie Owen, KINESSO Commerce’s Global Chief Growth Officer, added, “The content commerce space is rapidly evolving and expectations from consumers online are high, particularly when it comes to the checkout process. We’re excited to partner with the team at Vudoo to make content shoppable and streamline the user experience as we believe that everything should be shoppable all the time. The 360-degree view of customer purchasing journeys and real-time analytics available on Vudoo’s platform will enable our marketers to enhance customer engagement and drive actionable insights for brands.”
With “ShopNow,” KINESSO Commerce and Vudoo are poised to revolutionize how brands engage with consumers, ensuring every piece of content has the potential to drive sales and enhance the shopping experience across the globe.
