‘Kai Jai Ded’ is KFC Thailand’s limited edition menu designed to set every diner’s taste buds on fire, leaving them sweating and shedding tears but also craving for more. The menu has been on hiatus for two years and is now making a fiery comeback due to fervent fan demands.
The deliciously hot menu has received love from fans, with some dialling the hotline for a little dollop of relief after their burning bite. To mark the 40th anniversary of its first store opening, KFC Thailand has decided to launch the world’s first-ever Spicy Relief Hotline to aid Thai lovers of intense spice who’ll be trying its ultra-hot limited edition ‘Kai Jai Ded’ menu. KFC Thailand’s Spicy Relief Hotline (+66 2793 3111) was created with VML Thailand and works by providing help to Thai spice lovers who need what the brand is calling some ‘actual help’ to quench the fire and face the ferocious agony of some of the hottest heat they’re likely to have experienced in a KFC product.
The Spicy Relief Hotline offers up two approaches to calming the burn, giving frustrated callers space to voice their fiery tremor without shame. If they’re looking to vent it out, they can press ‘0,’ and they’ll be directed to trained professionals who are standing by to give just a little bit of support, advice, and an ear should you want to ramble on about the unfairness of eating a hot pepper. But for those who want a more immersive experience, they can press ‘1’ and chill the heck out, thanks to an automated system that will provide random sounds intended to soothe the senses and provide that spicy relief. This includes calming classical music, soothing nature ASMR, and meditative sounds.
KFC Thailand recently launched ‘Kai Jai Ded,’ a limited edition menu that is so spicy it will set your taste buds on fire, make you sweat, and have you crying, but unable to stop taking bite after bite. The tongue-tingling menu had been on hiatus for two years, and now it’s back by popular demand. The steamy hot menu has received so much love from fans that had started asking for a little dollop of relief from the heat, with some even giving KFC Thailand a call on their hotline.
Suhayl Limbada, chief marketing officer at KFC Thailand, said, “With 40 years in business, KFC Thailand is determined to captivate spicy enthusiasts across the nation with ‘Kai Jai Ded,’ creating a shared experience of unstoppable, addictive heat through our unique and distinctive taste.”
