VaynerMedia, the largest independent and integrated creative media agency founded by Gary Vaynerchuk, has just announced the appointment of Karen Coleman as the new Country Manager for its Australia division. Known for her extensive experience in both B2B and B2C sectors, Karen brings a wealth of knowledge from industries such as technology, FMCG, and e-commerce to her new role. This appointment marks an exciting new chapter in the agency’s trajectory of growth and success.
Karen’s Vision for VaynerMedia Australia
Karen will be responsible for leading the agency’s next phase of expansion, continuing its focus on delivering social-at-the-centre strategies that fuel visibility and measurable ROI for its clients. Speaking on her appointment, Tim Lindley, Managing Director of VaynerMedia APAC, expressed his confidence in Karen’s leadership:
“I’m proud to welcome Karen as our new Country Manager in Australia. She brings a remarkable energy and passion for the future of our industry, as well as a powerful combination of experience and curiosity. She’s full of new ideas to meet the needs of modern consumers and has a sharp commercial mind that will deliver business impact for our clients. She has a keen eye for talent, and her commitment to nurturing younger generations is truly inspiring. I have no doubt that under her leadership, VaynerMedia Australia will continue to thrive and grow.”
A Proven Leader in Integrated Marketing
Karen Coleman comes with over 20 years of experience across the marketing and communications industry. Prior to joining VaynerMedia, Karen held the role of Managing Director at 303 MullenLowe, where she diversified the agency’s offerings. Her extensive portfolio includes roles at Next15 Group, including Managing Director positions at Bite Communications, Text100, and Archetype. During her time there, she helped transition these agencies from PR-focused operations to strategic marketing powerhouses, working with leading brands like Airbnb, Amazon, and Adobe.
“I was really drawn to VaynerMedia’s social-at-the-centre thinking. It’s very much aligned with my heritage in PR and communications — audience-first, fast-moving, and culture-driven. The teams here are made up of consumer-centric storytellers and modern media experts who evolve communication strategies in real time,” said Karen. “The Australian team has already achieved huge success in the past three years, and I couldn’t be joining at a better time.”
Continuing the Growth Momentum in Australia
VaynerMedia Australia has experienced tremendous growth over the past three years, serving renowned brands like PepsiCo ANZ, SharkNinja, Carlton & United Breweries (CUB), and Dabble. Karen’s leadership comes at an opportune time as the agency seeks to leverage its momentum in the market and continue delivering innovative, consumer-focused strategies.
Karen will report to Tim Lindley and will be succeeding Amy Bradshaw as Country Manager for Australia. With Karen’s extensive background and leadership capabilities, VaynerMedia Australia is set to reach new heights in the coming years.
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About VaynerMedia Asia Pacific
VaynerMedia is a global creative and media powerhouse, renowned for delivering innovative strategies that drive relevance and measurable results for its clients. Founded in 2009 by Gary Vaynerchuk, the independently-owned agency has established a strong presence with offices in major cities including New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, New Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia’s outstanding work has been recognized with prestigious honors such as the Cannes Lions, Clio Awards, and Webby Awards.
Since its launch in 2019, VaynerMedia Asia Pacific has been making significant strides across the region, collaborating with leading brands such as PepsiCo, SK-II, YouTube, Under Armour, and more. The agency continues to offer cutting-edge solutions tailored to today’s fast-evolving media landscape.
