In honour of International Women’s Day, Kalyan Jewellers has introduced a new digital campaign called #HerMilestones. By recognising their accomplishments and celebrating their strength, resilience, and perseverance, this campaign aims to inspire and uplift women. Pooja Sawant, the regional ambassador for Kalyan Jewellers, speaks in the advertisement about the obstacles she has overcome and the milestones she has attained as a woman entrepreneur. The campaign honours remarkable women who consistently break down barriers and disprove stereotypes in their respective fields. Ramesh Kalyanaraman, Kalyan Jewellers’ Executive Director, claims that “We think that women should be honoured every day, but International Women’s Day offers a unique chance to acknowledge and honor the contributions made by women all over the world.
We hope that this campaign will empower and inspire women to keep breaking down barriers and setting new records.” Regional brand ambassadors Ritabhari Chakraborty and Kinjal Rajpriya shared their own life milestone stories during an Instagram Live event to further inspire and engage women across the nation. The purpose of the event was to uplift fans and encourage them to share their own stories. With Kalyan Jewellers in order to create a platform that highlights the variety of accomplishments and difficulties. Faced by women from various cultures, backgrounds, and communities. The stories gathered from this crowd-sourced initiative are being featured on the social media channels of Kalyan Jewellers. With the hashtag #HerMilestones.
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The brand hopes to create a powerful collection of narratives that inspire women to pursue their dreams. Celebrate their milestones. The #HerMilestones campaign from Kalyan Jewellers serves as a reminder that women are capable of excelling in all facets of life. It acknowledges their accomplishments and motivates them to keep moving forward, overcoming obstacles, and dispelling stereotypes.
