Singapore, 6 August 2024 – In a significant move that underscores its commitment to digital excellence, Omnicom Media Group Singapore (OMG Singapore) has elevated Jourdan Tan to the position of General Manager, Digital Capabilities and Transformation. In this pivotal role, Tan will lead the charge in enhancing capabilities across SEO, Programmatic, Performance Hub, and Planning and Supply.
As part of his expanded remit, Tan will oversee OMG Singapore’s digital capabilities, spearheading best practices, talent growth, and knowledge dissemination. His promotion also sees him join the executive committee, working closely with CEO Chloe Neo, CFO Reynold Seah, Head of Investments and Commercial Anita Yeong, OMD Singapore CEO Sadhan Mishra, and PHD Singapore MD Sumiati Hashim to steer the company’s strategic direction.
Visionary Leadership Recognized
Chloe Neo, CEO of OMG Singapore, lauded Tan’s promotion, highlighting his transformative impact on the organization. “Jourdan’s ability to harness the power of digital capabilities across a diversified group of thriving talent, innovative products, and solutions reflects his comprehensive understanding of the digital ecosystem as well as his future-forward leadership. His leadership and generative mindset have been instrumental in the organization’s digital transformation,” she remarked.
Under Tan’s leadership, OMG Singapore has risen to #2 in both the COMvergence and RECMA 2023 Billings Rankings, capturing significant market share in non-traditional billings. This achievement is a testament to OMG’s suite of advanced capabilities and forward-looking solutions, built through sustained investment over the years. Neo added, “I congratulate Jourdan on this well-deserved promotion and look forward to working with him and the Singapore executive committee to take OMG to greater heights.”
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A Legacy of Digital Excellence
Tan, who previously served as Head of Digital Transformation and Capabilities, and Head of Performance at OMG Singapore, has been instrumental in doubling his team’s strength and enhancing talent retention and succession. His initiatives have cultivated a robust digital community within OMG Singapore, including the establishment of a task force dedicated to digital growth and quarterly digital sessions to keep teams updated with the latest industry insights.
Expressing his enthusiasm for his new role, Tan stated, “I am honoured to take on the role of General Manager of Digital Transformation and Capabilities. As we navigate this ever-evolving digital landscape, our growth mindset will be our compass, guiding us to adapt and innovate for the future. Our focus is on delivering robust capabilities with cutting-edge technology and data, ensuring operational excellence at every step. But at the heart of this transformation journey is our commitment to nurturing our people and talents, as they are the true drivers of our success.”
About Omnicom Media Group
Omnicom Media Group (OMG), a division of Omnicom Group Inc. (NYSE: OMC), is renowned for delivering transformative experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG integrates best-in-class capabilities to enable its full-service media agencies—OMD, PHD, and Hearts & Science—to create more relevant and actionable consumer experiences, more productive client interactions, and more rewarding talent experiences for its 24,000-strong workforce serving top global brands.
