JobAdder, the global recruitment software company, recently announced the appointment of Ginger Kidd as its new Chief Growth Officer.
With more than 25 years of experience in B2B tech marketing roles across EMEA, the UK and APAC, Kidd brings a wealth of experience to JobAdder’s efforts to drive customer value and product innovation.
Martin Herbst, CEO of JobAdder
In an exclusive interview with Marketing In Asia (M.I.A), the company shares how it plans to leverage Kidd’s experience to stay ahead of the competition and its new product innovation.
Ginger Kidd’s Role in Driving JobAdder’s Growth
I will be responsible for leading JobAdder’s Marketing, Partnerships, and Learning and Development teams. In the new role, I will focus on delivering customer value, streamlining messaging and processes, and increasing efficiency. By bringing these areas together, JobAdder can easily reach a wider recruitment audience with one go-to-market strategy.
Ginger Kidd
JobAdder’s Focus on Usability and Customer Success
JobAdder is also committed to customer success and has built it into every interaction that a customer has with its tech. The company offers self-serve learning on demand through JobAdder Academy, interactive walkthroughs, and product certifications inside the platform. Its Support Centre is updated with every feature release, and customers have access to a library of on-demand webinars that dive deep into specific product areas to empower users.
We’ve put robust security and compliance measures in place to protect our customers and their candidates, including ISO27001 certification. We’ve made it easier for recruiters to collaborate with candidates, clients, hiring managers and each other. We’ve also launched a dedicated dashboard for agencies to manage their business development activities.
Martin Herbst, CEO of JobAdder
JobAdder’s Investment in AI and Data Science
With the recent funding round, JobAdder is accelerating the expansion of its core platform into temp and contract recruitment with the launch of Temp Express. The new dashboard helps recruiters manage their entire temp desk in one place, improving visibility, aftercare, and reporting.
The company is also making longer-term investments in AI and data science to provide customers with even greater value and help them meet the challenges and opportunities of the ever-changing recruitment landscape. The newest version of the JobAdder app, JobAdder Mobile Next Gen, will include smart nudges and daily reminders to help recruiters stay on top of their workload and priorities in a more accessible, efficient, and productive way.
The Role of Partnerships in JobAdder’s Growth
Partnerships are a key area of JobAdder’s growth strategy. Its open APIs allow technology integrations with vendors in the recruitment space, enabling customers to create workflows that meet their unique requirements using different technology vendors in one tech stack. This also allows JobAdder to work collaboratively with partners on joint go-to-market initiatives that reach a wider audience. Ginger brings extensive partnership experience from established companies like IBM and will leverage this to accelerate the current programs.
Adapting Software to Meet Unique Regional and Cultural Needs
As JobAdder expands its reach to new markets, it will focus on strengthening its partner marketplace in these growth markets. Having a locally-based tech stack is critical to the success of its customers.
Also read: Right Recruitment Is The New Marketing
JobAdder is making big bets on its unique selling proposition of better usability to save its customers money, grow revenue, and work faster. By building customer success into every interaction that a customer has with its tech and investing in AI and data science, JobAdder is providing even greater value to its customers. JobAdder is also committed to working collaboratively with partners to reach a wider audience and strengthen its position in the crowded recruitment software market.
