Singapore, 3 September 2024 – Jewel Changi Airport, Singapore’s premier lifestyle destination, has teamed up with global travel giant Trip.com in a dynamic three-year partnership designed to enhance the travel experience and attract international visitors to Singapore. This collaboration merges Jewel’s world-class leisure offerings with Trip.com’s expansive global network, promising to introduce exciting new travel programs aimed at both local and international travelers.
Jewel has experienced significant growth, with a 15% increase in overall footfall and a 20% rise in foreign visitors in the first half of 2024 compared to the previous year. In August alone, Jewel broke records with over 1 million visitors during the National Day weekend. Against this backdrop of success, the partnership with Trip.com comes as both entities seek to capitalize on their strengths and offer unparalleled experiences to a global audience.
An Immersive Travel Event to Ignite Wanderlust
Kicking off the partnership, Jewel and Trip.com have unveiled Traveller’s Wonderland, a captivating travel-themed pop-up event running from today until 7 October 2024. Nestled within Jewel’s lush indoor greenery, this event invites visitors to embark on a visual journey across four iconic travel destinations: China, Japan, the United Kingdom, and Thailand.
The immersive displays at Traveller’s Wonderland offer a vibrant snapshot of these popular destinations, making it a must-visit for anyone with a passion for travel. For those eager to share their experience, posting photos from the event on social media offers a chance to win exciting prizes through a gachapon machine, including flight coupons to Australia and tickets to Jewel’s Canopy Park.
Moreover, Trip.com users can participate in an online scratch card game via the app, with prizes ranging from a trip for two to Australia to tickets to Universal Studios Japan.
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Exciting Co-Marketing Initiatives to Follow
Looking ahead, Jewel Changi Airport and Trip.com have planned a series of co-marketing campaigns to drive further engagement. In October, the partnership will launch the Trip.com Light & Music Showcase at Jewel, an extraordinary event designed by renowned Los Angeles-based water feature designer WET. This event promises to be a mesmerizing blend of light, music, and travel-inspired storytelling, connecting people from around the globe.
James Fong, CEO of Jewel Changi Airport Development, expressed his enthusiasm for the partnership, stating, “We are pleased to partner with Trip.com in our efforts to drive tourism in Singapore and promote Jewel as a must-visit destination to international travellers through Trip.com’s global reach. The synergy between our two brands presents opportunities for strategic collaboration, and we are confident of solidifying Jewel’s position as a premier destination for travellers through the various co-marketing initiatives.”
Bo Sun, Chief Marketing Officer of Trip.com Group, echoed this sentiment: “The Jewel Rain Vortex is an iconic global attraction, and Trip.com is thrilled to partner with Jewel Changi Airport to create immersive new experiences that elevate the travel journey. This collaboration will allow us to engage with and delight visitors of all ages from Singapore and around the world, and we look forward to debuting this spectacular experience in October.”
With the combined strengths of Jewel Changi Airport and Trip.com, this partnership is poised to redefine travel experiences and bring Singapore’s vibrant tourism scene to new heights.
