Iris Singapore has proudly announced its partnership with GoTyme Bank, heralding an exciting era of creative innovation and robust customer relationship management for the digital banking platform. GoTyme Bank, a subsidiary of the Philippine conglomerate, the Gokongwei Group, and Tyme Bank, has picked Iris Singapore to manage its creative and customer relationship tasks after a multi-agency pitch conducted earlier this year.
In the forthcoming months, Iris Singapore is set to launch the bank’s brand positioning and subsequently, orchestrate the bank’s maiden integrated campaign across various touchpoints in the Philippines. Operating on a ‘phygital’ model—a blend of physical and digital operations—GoTyme Bank intends to revolutionize the Filipino banking experience by prioritizing customer service and accessibility.
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The upcoming campaign will spotlight GoTyme Bank’s unique stance in the market, an element that the bank hopes will propel its mission of delivering cutting-edge banking products and services to the Filipino customers. As the victorious agency from the pitch, Iris Singapore is tasked with defining and enlivening the bank’s brand positioning.
Iris Singapore has welcomed the new collaboration enthusiastically. Priya Kalidas, head of growth at Iris Singapore, expressed delight over the partnership, praising the team’s passion and conviction that won the pitch. She noted their anticipation to assist the bank in unlocking its immense potential and steering the next successful chapter for GoTyme.
Cristina Sanchez, Iris Singapore’s executive creative director, underscored the opportunity to partner with GoTyme Bank in the Philippines and uplift people’s lives. GoTyme Bank’s chief marketing officer, Raymund Villanueva, voiced his confidence in Iris Singapore’s pitch ideas that aim to unlock Filipinos’ financial potential through a human-led campaign.
Meanwhile, Rebecca Nadilo, the newly appointed managing director of Iris Singapore, is set to steer the agency into a new era, leveraging her vast experience from working across Singapore, Australia, and the U.S., with high-profile brands such as HSBC, Visa, Smirnoff, Tiger, Unilever, AT&T, and Johnson & Johnson.
The news is based on a report by Marketing Interactive.
