Mumbai, India, May 29, 2024: The energy at Goafest 2024 continues to rise as Day 2 delivers a wealth of knowledge and insightful discussions, showcasing the resilience and adaptability of the advertising and marketing industry. Key sessions brought together distinguished speakers and industry leaders who shared their expertise on various pivotal topics.
Gender-Sensitive Marketing: Navigating The New Consumer Landscape
The day began with an enlightening session on gender-sensitive marketing, an increasingly critical aspect of modern marketing strategies. Hosted by Knowledge Partner IAA, the discussion featured notable speakers such as Chandni Shah, Chief Operating Officer of FCB Kinnect, and Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital. Other distinguished panelists included Kailashnath Adhikari, Rajdeepak Das, and Ram Madhvani. The session was moderated by Kranti Gada, Founder of NeOwn.in and a Management Committee Member of IAA India Chapter.
The panel delved into the importance of recognizing and addressing gender sensitivities in marketing campaigns. Chandni Shah emphasized the need for authentic representation, while Darshana Shah discussed the impact of gender stereotypes on consumer behavior. Rajdeepak Das highlighted successful gender-sensitive campaigns, providing practical insights into what works and what doesn’t.
Media Agencies Panel: The Changing Expectations from a Media Client Leader
Next, the Media Agencies Panel explored the evolving expectations and challenges faced by media client leaders. Ajay Gupte, CEO of Wavemaker South Asia, along with Anita Kotwani, CEO of Media South Asia at Dentsu, Tanmay Mohanty, CEO of Publicis Media Services India, and Vaishali Verma, CEO of Initiative India, offered their perspectives. Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications, guided the discussion.
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The panelists discussed how media agencies are adapting to the rapid changes in the industry. Ajay Gupte emphasized the importance of agility and innovation, while Anita Kotwani spoke about the necessity of fostering strong client relationships. Tanmay Mohanty highlighted the role of data analytics in driving media strategies, and Vaishali Verma underscored the significance of aligning media plans with overarching business goals.
Trust or Bust: Thriving in the Digital World
The third session, titled “Trust or Bust: Thriving in the Digital World,” partnered with ASCI, addressed the critical issue of trust in the digital age. Speakers included Amit Doshi, Chief Marketing Officer at Britannia, Falguni Vasavada from MICA, Paras Sharma of Meta India, and Sharan Hegde, a finance content creator and founder of 1% Club. Manisha Kapoor, CEO & Secretary General of ASCI, moderated the session.
The discussion revolved around building and maintaining consumer trust in an increasingly digital world. Amit Doshi emphasized transparency and ethical practices, while Falguni Vasavada discussed the role of educational initiatives in fostering trust. Paras Sharma shared Meta’s approach to ensuring data privacy and user safety, and Sharan Hegde provided insights into the importance of credibility for content creators.
Engaging Fireside Chat: Industry Leaders Share Insights
A fireside chat followed, featuring Mahesh Shetty, National Sales Head at Viacom18, Ankit Kapoor, Head of Marketing & International Business at Parle Agro, and Navin Khemka, CEO, South Asia at Essence Mediacom. The session was moderated by Shibani Gharat of CNBC TV18.
The speakers shared their personal experiences and perspectives on navigating the ever-evolving marketing landscape. They discussed the challenges and opportunities presented by new media channels and the importance of staying adaptable in a fast-paced environment.
Adapting to New Media: Insights from Zeenat Aman and Industry Experts
The second half of the day included a Knowledge Seminar titled “A Story Of Adaptability: From the Silver Screen to the Mobile Screen,” featuring iconic Indian actress Zeenat Aman and moderated by RJ Anmol. The seminar focused on how traditional media professionals are adapting to the digital age.
The final seminar, “Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success,” featured Chandan Mukherjee from Nestle, Shubhranshu Singh of Tata Motors, Sukhleen Aneja from The Good Glamm Group, Sandeep Karwa of Flipkart, and Zairus Master from Honasa Consumer Ltd., moderated by Delshad Irani from Storyboard 18. The discussion highlighted strategies for integrating traditional and digital marketing to achieve brand success.
