In a development poised to transform the out-of-home (OOH) advertising scene in Asia-Pacific (APAC), Location Media Xchange (LMX) and DOmedia have embarked on a path-breaking alliance. This partnership brings an unprecedented online accessibility to over 15,000 media assets via BillboardsIn.com, the most sought-after local OOH ad marketplace globally. Effective immediately, this initiative opens doors for advertisers in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, and India to plan and secure local ad campaigns with ease.
A Journey of Growth and New Horizons
Mirroring its remarkable expansion in North America over the past five years, BillboardsIn, backed by DOmedia, is now setting its sights on the APAC region. Having facilitated over $1 billion in annual OOH campaigns in North America in 2023 through DOmedia’s software, this geographical expansion signifies a strategic step forward. LMX, a Moving Walls Group affiliate and a prominent entity in OOH media ownership, emerges as the perfect collaborator for this venture, thanks to its influential presence in the target markets.
Kohei Adams, Director of Operations at BillboardsIn, expressed his enthusiasm about the partnership: “Our partnership with LMX lets BillboardsIn change the world for local advertisers in APAC countries, in the same way that we have in the U.S. Local advertising is the lifeblood of the OOH industry. By making these ad formats more accessible, we create a win-win situation for small businesses and media operators.”
Streamlining OOH Advertising Across APAC
This collaboration seeks to incorporate a diverse spectrum of OOH inventories from the APAC region into BillboardsIn, simplifying the pathway for direct advertisers to discover and reserve billboard space. Emphasizing the partnership’s importance, Srikanth Ramachandran, Founder and Group CEO of Moving Walls, stated, “This partnership is symbolic of the wider shift happening in the OOH industry as suppliers connect their inventory to platforms to improve accessibility. There are millions of small and growing businesses that depend on social media advertising to build awareness. OOH media, when made simple and accessible can play a similar role.”
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Elevating OOH Media Standards
As the largest marketplace for purchasing OOH media in the United States, BillboardsIn is anticipated to contract nearly $2 billion in media through their software by 2024. DOmedia’s Global Head of Growth, Mike Cooper, highlights the inclusive objective of the platform: “DOmedia aims to make OOH a fundamentally better ad product for advertisers of all sizes. For holding companies like WPP and IPG, that often means very sophisticated tech solutions. But, for a small business looking to buy their first OOH ad, it can be as simple as taking them seriously and making outdoor ads less intimidating.”
In the U.S., an impressive 75% of BillboardsIn’s clientele are first-time buyers of OOH ads, contributing to the industry’s expansion and setting new sales records. The alliance with LMX extends the global reach of OOH advertising, offering a wider array of inventories to advertisers and streamlining the procurement and sales processes. This not only fortifies BillboardsIn’s position as the premier online marketplace for outdoor advertising but also marks a significant chapter in the evolution of OOH advertising in the APAC region.
