Initiative’s Bold Expansion Strategy
Initiative, the esteemed media agency under the umbrella of IPG Mediabrands, has revealed the commencement of a strategic affiliate collaboration with IG Square Pakistan (Private) Limited. This exciting partnership heralds the launch of the brand-new Initiative Pakistan office.
APAC Network Growth
With the inclusion of this new affiliate office in Pakistan, Initiative successfully broadens its agency network to an impressive 14 nations in the Asia-Pacific region. This strategic addition enhances Initiative’s already robust footprint, which encompasses countries like Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand.
Voices from the Executives
James Smyllie, President of Initiative APAC, expressed his enthusiasm, stating, “Initiative has had an exciting 2023, with our launch in New Zealand, and now our affiliate partnership with IG Square, creating Initiative Pakistan.” Smyllie continues, “Initiative’s continued expansion into growth markets is testament to the prevailing success of our unique proposition which is steadily building Fame & Flow for brands across the Asia-Pacific region.”
Echoing this sentiment, Muhammad Sarwar Khan, Chief Executive Officer of IG Square Pakistan, remarked, “We are excited to be a part of the Initiative APAC network, and confident that our local market knowledge paired with Initiative’s ability to build Fame & Flow for brands, will develop meaningful relationships with clients that can help them grow in this dynamic evolving marketplace.”
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Adnan Shaikh, the Director & Chief Operating Officer of IG Square Pakistan, conveyed his elation, saying, “The extension of our collaboration with IPG Mediabrands by introducing Initiative to Pakistan is a dream come true. Not only does it signify another step towards enlarging IPG’s footprint in this market, but it answers the industry demand for global tools and experience with local knowledge under one single umbrella.”
Operational Effective Date
The news is sure to excite stakeholders and industry watchers alike, as this affiliate partnership between Initiative and IG Square Pakistan is effective immediately, marking another significant chapter in Initiative’s ambitious APAC expansion narrative.
