Environmental challenges have not only caught global attention but have created a sense of urgency. From climate change to waste management and water scarcity, the problems are manifold, demanding immediate intervention. In India, a significant and unexpected force joining this battle is the Bollywood celebrities who are investing in startups focusing on environmental solutions.
Here’s a glimpse into some key players:
1. Dia Mirza – Beco:
Mumbai’s D2C brand Beco offers cost-efficient eco-friendly products. Dia Mirza, along with other stars like Amir Khan and Ranbir Kapoor, has backed this initiative, strengthening the campaign for a cleaner environment.
2. Alia Bhatt – Phool.co:
Transforming floral waste into luxury incense sticks and organic fertilizers, Phool.co found a supporter in Alia Bhatt.
3. Anushka Sharma and Virat Kohli – Blue Tribe:
A unique venture in plant-based meats, Blue Tribe’s products cook and taste like meat. The celebrity couple’s investment brings attention to alternative dietary choices.
4. Genelia and Riteish Deshmukh:
Promoting veganism through Imagine Meats, they offer cruelty-free meat substitutes.
5. Shilpa Shetty Kundra – Mamaearth:
With a pledge to plant a million trees by 2025, Shilpa Shetty’s investment in Mamaearth emphasizes responsible consumerism.
6. Deepika Padukone – Atomberg and BluSmart:
Investing in energy efficiency and e-mobility, Deepika Padukone’s investments focus on smart living and transportation.
The active participation of these celebrities not only underlines their commitment to the environment but sets a trend for others to follow. These investments reflect a conscious shift towards environmental stewardship, marking a new wave of sustainability in the Indian startup ecosystem.
The transition from mere endorsers to investors adds authenticity to their cause. Products ranging from bamboo toothpicks to plant-based meats reflect innovation, while initiatives like tree planting affirm a long-term commitment to the planet. The synergy between celebrity status and meaningful investment in environmental startups is a bright beacon for a greener future.
