IKEA India is rolling out its latest TVC campaign showcasing multi-functional home furnishings. The campaign focuses on IKEA’s signature products that easily integrate into Indian homes, emphasizing the products’ unique qualities and the surprise element of multi-functionality they bring.
The campaign features the NORDEN Table, GLADOM Tray table, and MINNEN Bed, all unique to IKEA and designed to enhance everyday life at home. The commercials demonstrate how these items adapt to various household needs. For instance, the NORDEN table is shown being folded away after being used for studying, making room for children to play. The GLADOM tray table is highlighted for its dual function as both a tray and a tabletop. The MINNEN extendable bed, featured in another ad, adjusts to accommodate a growing child’s needs.
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Anna Ohlin, Country Marketing Manager, IKEA India, said, “With our new campaign, we are providing customers with endless possibilities while creating a functional living space for their homes. We aim to ensure that living in a smaller space doesn’t compromise comfort.”
The campaign encapsulates IKEA’s mission to create a better everyday life for the many people by offering well-designed, affordable, and sustainable home furnishing solutions. The TVCs will be aired across television, print, OOH, and social media from 15th May onwards. Based on exchange4media
