Asia’s premier international beer, Tiger Beer, has rolled out its latest marketing initiative, “Brewed for Your Fire”, emphasizing its Tiger Crystal variant. The campaign encourages consumers to passionately chase their dreams, promising that Tiger Crystal is the ultimate crystal-cold refresher deserving of their dedication.
The ethos of “Brewed for Your Fire” lies in the belief that individuals pursuing their dreams and excelling at their passions are deserving of a crisp, smooth refreshment, as shared by Tiger Beer. Sean O’Donnell, the global brand director, emphasized that Tiger Beer advocates fearlessly chasing one’s passions. However, he acknowledged moments of self-doubt, emphasizing the need to find the spark that ignites the inner fire.
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BBH Singapore and LePub APAC masterminded the campaign. It showcases a group of vivacious partygoers at a house party, visualized using a mixed-media technique inspired by Gen Z’s favorite digital elements – memes, GIFs, and TikToks.
BBH Asia Pacific’s chief creative officer, Sasha Kuntze, is proud of the unique approach, highlighting the bizarre yet intriguing elements like a giant Yeti, eskimos, and a girl riding a tiger. This campaign announcement follows the unveiling of Tiger Soju Infused Lager – Feel the Twist, featuring South Korean rapper G-Dragon as the brand ambassador.
The campaign will make a splash across various consumer touchpoints, encompassing TV, outdoor, digital, and more. The creative effort was a collaborative project involving agencies Bulletproof Design, DASS-Inc, Why by Lonsdale, and DTC World Corporation.
This news is based on information from the marketing-interactive website.
