Sydney, October 9, 2024 – Ideally, a leading research platform dedicated to integrating customer insights into the creative process, has made a significant move in its growth strategy by appointing Kim Le Gras to the newly established role of Strategic Client Partner. With a rich background of 20 years in enterprise marketing across the UK and Australia, Le Gras is set to strengthen and deepen relationships with Ideally’s key strategic enterprise clients.
Driving Strategic Growth with Expertise
Kim Le Gras brings extensive experience to Ideally, having worked with prestigious blue-chip clients such as Telstra, Optus, Vodafone, Suncorp, Kellogg’s, and Woolmark. Her career spans top agencies, including DDB Sydney, Hogarth Australia, Yes Agency, and AnalogFolk. With this wealth of experience, Le Gras is positioned to guide Ideally’s enterprise clients through complex and cross-functional needs, driving growth and fostering lasting partnerships.
“Off the back of Ideally’s recent raise announcement, it’s incredible to have someone of Kim’s calibre join the team,” said Simon Gawn, Head of Ideally Australia. “As part of the next stage of our growth journey, it was clear we need to establish and grow deeper relationships with our enterprise-level clients, so Kim was a natural fit for the job. She is an established leader with a passion for building relationships, and her experience within agency plus working with some of the best and biggest companies in Australia makes her an ideal choice.”
Expanding Market Reach and Building Client Value
Le Gras’s role at Ideally extends beyond just fostering relationships. Her appointment aligns with the company’s broader vision of expanding its international footprint while continuing to lead the charge in Australian enterprise marketing. “Kim’s appointment gives us the bandwidth for growth and to shape the future of enterprise marketing in the Australian market; plus provides capabilities with global enterprise businesses as we expand our footprint internationally,” Gawn concluded.
Expressing her enthusiasm about the new role, Kim Le Gras stated: “I am excited to be joining Ideally at such a pivotal time. The platform’s ability to provide real-time customer insights is revolutionising the way brands and agencies approach creativity and innovation. I am looking forward to helping our enterprise clients unlock even greater potential by integrating customer feedback more effectively into their strategies, ensuring we continue to deliver strong campaigns that resonate in market and drive significant growth.”
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About Ideally
Since its launch in August 2023, Ideally has been at the forefront of delivering rapid customer insights to validate and test concepts, messages, products, and ideas. The platform is a vital tool for over 115 customers across Australia and New Zealand, including Asahi, Telstra, Bupa, Revlon, Hanes, Lion, Kraft Heinz, Afterpay, Nine, and Goodman Fielder. Moreover, it has become the go-to resource for 25 of the top creative and advertising agencies in Australia, including DDB, VML, M&C Saatchi, Ogilvy, Special Australia, and Thinkerbell. Ideally was also awarded “Marketing Technology Company of the Year” in 2024.
Recent Team Additions Reflect Growth Ambitions
Kim Le Gras’s appointment follows a series of strategic hires, including Elliot Wardle as Sales Development Representative and Anastasia Gorr as Release Manager. These additions signify Ideally’s commitment to scaling up its operations and delivering unparalleled value to its clients.
