In a pioneering move set to redefine the way cricket enthusiasts consume content, the International Cricket Council (ICC) has announced the introduction of a vertical video feed for the ICC Men’s Cricket World Cup 2023.
Key Highlights:
- ICC TV, supported by Disney Star, will produce a unique vertical video feed for the ICC Men’s Cricket World Cup 2023.
- This first-of-its-kind coverage will span all 48 World Cup matches.
- The vertical feed aims to provide an optimized mobile viewing experience.
- Split-screen features and dedicated vertically oriented cameras will be used to enhance the coverage.
- ICC and Disney Star emphasize the importance of adapting to evolving consumer preferences.
This innovative approach, backed by Disney Star, will be the first time the sport will have such coverage across all 48 matches of the World Cup.
The primary objective behind this technological advancement is to offer fans a seamless and intuitive viewing experience on mobile devices. Recognizing the increasing trend of on-the-go content consumption, the vertical feed ensures that fans can enjoy the matches in the most comfortable handheld position.
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One of the standout features of this new approach is the inclusion of split screens in the coverage. This will not only provide more context to the on-field action but also give viewers a heightened sense of closeness to the ongoing match and their favorite players. To achieve this, the production will employ a mix of dedicated vertically oriented cameras and world feed cameras.
Furthermore, the vertical video feed will incorporate traditional technical and editorial storytelling tools, all tailored to fit the vertical format. Elements such as ball tracking, player tracking, and field plot will be customized for this unique orientation. Complementing the enhanced visuals will be a world-class commentary panel, offering insights and calling the action live.
Speaking about this groundbreaking initiative, ICC Chief Commercial Officer, Anurag Dahiya, expressed his enthusiasm. He stated, “The ICC TV team is always looking for ways to align our coverage with fan preferences. The introduction of cricket’s first-ever vertical video production is a testament to our commitment to enhancing the fan viewing experience. This initiative is set to revolutionize cricket coverage, placing fans right at the heart of the action.”
Echoing Dahiya’s sentiments, Sanjog Gupta, Head – Sports at Disney Star, emphasized the rapid evolution of consumer habits and the need for broadcasters to adapt. He said, “Disney Star has always been at the forefront of enhancing cricket viewing experiences. Our collaboration with the ICC to introduce the ‘vertical feed’ for the World Cup 2023 is a step in that direction. This uniquely designed production style promises to change the way cricket is watched.”
As the cricketing world eagerly anticipates the start of the ICC Men’s Cricket World Cup on 5 October, this innovative approach to broadcasting promises to offer fans an unparalleled viewing experience, setting a new benchmark for sports coverage.
