Singapore, September 5, 2024 – Integral Ad Science (Nasdaq: IAS), a global leader in media measurement and optimization, has announced the appointment of two new executives to its senior leadership team. Starting September 16, 2024, Marc Grabowski will step into the role of Chief Operating Officer (COO), while Srishti Gupta will take on the position of Chief Product Officer (CPO). The appointments are part of IAS’s strategy to strengthen its customer-centric approach and drive forward innovation in the dynamic advertising landscape.
Marc Grabowski as COO: Driving Strategy and Operations
Marc Grabowski brings a wealth of experience to IAS, having previously served as Global Vice President at Oracle Advertising. As COO, he will oversee IAS’s global commercial organization, focusing on customer success, business strategy, and commercial operations. His deep understanding of both the demand and supply sides of the advertising industry positions him to lead IAS toward continued growth and excellence.
“We are delighted to welcome Marc and Srishti to IAS as they will enhance our senior leadership team, strengthen our customer-first approach, and advance our product development to meet the future needs of our customers and partners,” said Lisa Utzschneider, CEO of IAS.
Grabowski, who has held leadership roles at companies like Criteo, Yahoo!, and Persio, expressed his enthusiasm: “IAS’s focus on data integrity and its trusted AI-backed technology, along with the company’s capabilities in social media, the open web, and Connected TV (CTV), makes this an exciting opportunity. I’m eager to contribute to IAS’s strong team and drive superior results for our customers and partners.”
Srishti Gupta as CPO: Leading Product Innovation
Srishti Gupta, the newly appointed CPO, is a visionary product leader with an impressive track record in B2B and B2C advertising solutions. Most recently, she held the role of Chief Product Officer at Rokt, where she spearheaded product innovation in e-commerce technology. At IAS, Gupta will lead product strategy, development, and go-to-market initiatives, building on her success in creating high-impact advertising measurement products during her time at Amazon and IRI.
“As marketers look to maximise return on their digital ad investments across channels, IAS has continued to innovate with high velocity and flexibility,” Gupta said. “I look forward to building on this strong foundation, driving customer value through industry-leading products, and furthering IAS’s mission of delivering trust and transparency in digital media quality.”
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Future-Forward Leadership
The addition of Grabowski and Gupta to the IAS executive team underscores the company’s commitment to innovation, agility, and customer success. With their combined expertise, IAS is poised to continue empowering advertisers and publishers to make smarter, data-driven decisions while safeguarding digital media investments.
To explore more recent updates from IAS, visit IAS Newsroom.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform, providing advertisers, publishers, and media platforms with actionable data to drive superior results. IAS is committed to delivering the highest standards of transparency and trust in digital media quality.
For more information, visit integralads.com.
