SEO optimization of the blog increases visibility in the search engines, due to which the blog traffic also increases.
You have written a blog very well, but the visibility of your blog will be less if the optimization is not done. To increase the blog’s visibility, it is necessary to have an index and rank in the search engines so that the maximum number of people come to read your blog.
Blog SEO is a process in which you optimize blog content for search engines and users. By SEO optimizing the blog, you can increase traffic and visibility.
While writing an SEO-optimized blog post, you can keep the following things in mind.
Choosing the right keywords – If your blog is new, I would advise using long-tail keywords. Long-tail keywords may have low search volume but have high conversions.
First, decide on which topic you want to write a blog. For example, if you’re going to write a blog on social media marketing, you can use Google autocomplete to find long-tail keywords related to social media marketing.
And you can create blog content with any of these long-tail keywords.
Title and Title Tag – Now you know which keyword to target. Your next step would be to use the keyword in the title tag as well.
For example, on this page from our site, we include our target keyword “Why Should We Hire You” in the post title:
And we use that same keyword in our title tag:
Intro & Conclusion – You should mention the keyword in the blog’s intro and conclusion at least once.
As you can see, we have mentioned keyword in our blog intro….
and conclusion.
H1, H2 and H3 Subheadings – Use your keyword in an H1, H2, or H3 subheading.
For example, we added our keyword in this H3 subheading:
URLs – Keep the URL simple, relevant, and easy to read so that the search engines and users can easily understand the URL.
You can place the primary keyword in the URL.
For example, If the main keyword of your blog is – Social Media Marketing Strategies
So the URL of the blog should be – https://www.example.com/social-media-marketing-strategies
To know more about which on-page element carries the most weight for SEO, check out our post, Which On-Page Element Carries The Most Weight For SEO?
Use your main keyword naturally in the blog. It is always important to remember that writing a blog is not enough; SEO optimization is also an essential process.
You May Also Read: 5 Things To Keep In Mind While Building Backlinks
