In light of a rising tide of verbal abuse against Victoria’s transport frontline workers, a heartening and innovative initiative is sweeping through. Australian textile artists have taken on a powerful mission: to use their craft to illuminate the lives behind the uniforms, weaving empathy into every stitch.
Hi-vis Humanity: The Campaign
The ‘Hi-vis Humanity’ project isn’t just about a fashionable statement. Its essence lies in storytelling, an invitation for passengers and citizens alike to acknowledge and respect the souls beneath the standard-issue vests. The intricately designed vests are emblazoned with the tales of four transport workers: a refugee, a gold medalist, a survivor of domestic violence, and a devoted father to young children.
Eminent Australian textile artists Kait James, Sharon Peoples, Ruth De Vos, and Susie Vickery have put their exceptional skills to work. Crafting these vests, they’ve combined reflective thread and fabric to ensure the safety vests retain their protective attributes. However, the most touching feature is the large reflective panels on the back, inscribed with the workers’ narratives.
More Than Just Threads
Susie Vickery, one of the artists, shared her perspective on the project, “It’s not often that we look beyond the person performing a service, however it’s something we need to do more of.” She highlighted the deep connection she felt with the workers’ stories and the joy of representing them through embroidery.
The impact of this initiative is expected to resonate throughout Victoria. The vests will feature prominently in outdoor advertising campaigns, dispersed across Victoria’s public transport network. Additionally, digital films will further delve into these poignant stories, available for viewing online and on various social media platforms.
Clemenger BBDO ECD Tristan Graham reflected on the campaign’s profound effect, saying, “Once you hear these incredibly personal and powerful stories from public transport workers, you can’t help but view them differently. Even for those of us working on the campaign, the impact was instant and profound. I can’t wait to see the positive change the vests have in the real world.”
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Witness The Masterpiece
The campaign will officially launch in the market on Monday, 16 October. To immerse yourself in this amalgamation of artistry and humanity, please visit the showcase here.
