20 December 2023, Manila, Philippines — In an innovative move that marks a significant shift in the digital content creation landscape, Hepmil Philippines, a leading technology-driven media company, has announced the launch of a groundbreaking incubation program. This initiative is designed to arm its talented creators and expansive network with advanced social commerce skills, tapping into the burgeoning market of online monetization and consumer engagement.
Jel Directo, the Country Manager of Hepmil Creators’ Network, outlined the program’s ambitious objectives. “As the local market rapidly embraces social commerce, we are equipping our creators with the necessary tools and skills. This includes mastering effective live selling, live streaming, and affiliate content building. Our goal is to continue partnering with pioneering brands in creator marketing, supporting them as they accelerate their test-and-learn efforts,” Directo explained.
The rise of social commerce represents a lucrative frontier for content creators. By fostering collaborations with regional e-commerce brands, Hepmil Philippines aims to strengthen direct-to-consumer initiatives, thereby enhancing the creators’ ability to engage and sell to their audiences effectively.
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In a strategic move to bolster its Creators’ Network, Hepmil Philippines has welcomed new talents, including Jico Umali (Jiconyo), Pipay Kipay, and Adam Alejo. These additions are part of a broader strategy to introduce communication strategies tailored for the new generation of mobile-first consumers. “Through organic integration into engaging content, brands can make authentic connections with audiences who seek entertainment value,” added Directo.
Beyond individual creator support, Hepmil is known for its popular digital content platform, PGAG. The company has invested in producing shows like “Oner Gang,” which focuses on local travel, and “Sa Office,” offering a satirical take on workplace culture. These initiatives provide brands with a strategic entry point into the evolving realm of digital marketing, where the balance between advertising and entertainment is crucial.
Erwin Razon, PGAG General Manager, emphasized the vision behind these efforts. “We strongly believe in the balance of advertising and entertainment in content. This mindset allows us to thrive by integrating brand messages seamlessly within our content while maintaining the authenticity and entertainment that our fans love,” Razon stated.
As Hepmil Philippines pioneers this new path, the incubation program stands as a testament to the company’s commitment to innovation and its foresight in recognizing the shifting dynamics of digital marketing and content creation. For more insights and the latest trends in the marketing and media world, stay tuned to Marketing In Asia, your premier source for cutting-edge news and analysis.
About HEPMIL Creator’s Network
HEPMIL CREATORS’ NETWORK (HCN) is a digital creator agency that connects comedy & entertainment creators across SEA with brands to co-create content or reserve ad inventory. HCN is the sister company of SGAG, and a subsidiary of Hepmil Media Group.
HCN was launched in March 2020 to provide business opportunities for independent TikTok content creators in SEA, while leveraging its expertise in comedy to mentor these talents. It also enables a fuss-free coordination for brands to ensure its campaigns’ objectives are met and brand-safe content is produced for millennials and Gen Zs. Powered by Hepmil’s servicing expertise and data analytics, we work with our TikTok creators to launch entertaining and hyper-localized content based on advertisers’ campaign objectives.
HCN’s network includes more than 100 TikTok and YouTube creators from Singapore, Malaysia and the Philippines, with more than 25 million subscribers and over 40 million monthly views. It now has close to half of the biggest comedy and entertainment YouTubers in Singapore, including Wah! Banana (1.33M subscribers), Ryan Sylvia (1M subscribers), Naomi Neo (446k subscribers), Millennials of Singapore (197k subscribers) and Zermatt Neo (181k subscribers), making it the largest inventory for comedy and entertainment channels in the country.
Learn more about HCN and our creators at www.hepmil.com/creators.
About HEPMIL Media Group
Hepmil Media Group is a network of technology-driven media companies that serves to better the lives of millions in Southeast Asia through content that engages and entertains. SGAG is currently the top comedy platform in Singapore on Facebook, Twitter, Instagram and TikTok, based on data from NoxInfluencer, Tubular Labs, and Cloutmeter.
