Melbourne, October 30, 2024 – The marketing landscape is set for transformation as Kathleen Gunther, a seasoned marketing strategist with over 20 years of experience across Australia and New Zealand, launches Gunther Consulting in Melbourne. This fractional marketing service is designed to provide agencies and tech partners with project-based, high-level marketing strategies, enabling growth without the burden of a full-time hire.
Gunther, who has held senior roles at Omnicom, Social Soup, and YoungShand, among others, aims to address a significant gap in the industry. Speaking on the motivation behind her venture, she says, “Agencies, especially independents, rarely have the bandwidth or budget to focus on their own brand. This means they’re often missing the chance to stand out in a competitive market.”
Addressing the Challenges Faced by Agencies
The launch of Gunther Consulting comes at a time when marketing agencies are navigating tighter budgets, increased competition from in-house teams, and the rapid integration of AI. Gunther highlights how these pressures are pushing many toward fractional and project-based models. She emphasizes, “If you don’t invest in your brand at the top of the funnel, you’re left competing only on price.”
Adding further insight into the modern marketing landscape, Gunther underscores the need for a balance between brand strategy and performance marketing, pointing to recent data that shows 77% of B2B ads are ineffective in driving growth. “In B2B, creativity is more critical than ever,” she explains, “Brand strategy and performance marketing need to work in tandem, or else performance marketing becomes just noise.”
Also Read: Gen AI Leads Quality Engineering Transformation: 68% of Organizations Embrace AI
A Strategic Approach to Stand Out
Gunther Consulting’s offerings are tailored to help agencies find a unique brand position. “When brands try to be everything to everyone, they can lose their way,” says Gunther. “By leaning into the gig economy, I’m here to help agencies and marketing partners carve out a true point of difference.”
Tailored Services and Proven Success
Gunther Consulting provides a range of services, including competitor and content audits, digital marketing strategies, and custom social and content calendars. Kathleen’s expertise has earned her previous agencies nine Agency of the Year Awards and an ABA 100 Award for Business Excellence, establishing her as a key player in the field.
The consultancy also connects clients with top-tier content creators and industry partners to craft compelling brand narratives, ensuring agencies benefit from high-quality work without incurring the costs associated with full-time hires.
About Gunther Consulting
Based in Melbourne, Gunther Consulting is a fractional marketing consultancy founded by Kathleen Gunther. It specializes in providing flexible, project-based strategies for agencies and tech partners looking to grow their brand presence and drive sustainable growth. To learn more, visit .
