In a move designed to revolutionize the way people browse the internet, Alphabet Inc’s Google has announced a new feature that will allow users to see AI-generated content while surfing the web. This initiative marks Google’s determination to stay ahead in a market filled with fresh competitive challenges.
Earlier in 2023, Google introduced what’s known as the “search generative experience” (SGE), an experimental version of its search engine. SGE displays AI-generated responses at the top of search results, offering a different layer of information. But the tech giant didn’t stop there.
On Tuesday, the company announced that it would extend this feature beyond its search engine. It now enables users to summarize longer articles and access in-depth information using the AI tool on various websites.
Google’s vice president of product management for search, Rany Ng, explained the reasoning behind this feature. He wrote in a blog post that the tool is designed to “help people more deeply engage with long-form content from publishers and creators, and make it easier to find what you’re looking for while browsing the web.”
When browsing web pages, users can simply “tap” to access an AI-generated list of key points covered by an article. Furthermore, the “explore on page” feature provides a summary of questions answered by the report and links to relevant sections.
This innovation comes at a time when Google is focusing on reinventing its flagship search engine. The market experienced a stir when Microsoft Corp integrated technology from startup OpenAI into its Bing search engine.
However, the transformation is not without challenges. Publishers are still grappling with the effects of generative AI, capable of creating text and images from simple prompts. Google assures that the new feature will generate summaries only for content available freely and that publishers will remain in control.
Ng further emphasized that the company will “gather feedback and learn what works best for both publishers and users as we evolve this experiment over time.”
Additionally, Google is also planning to showcase definitions within its AI-generated content and simplify the use of SGE for coding.
This development promises to change the way we interact with online content, making browsing more user-friendly and engaging.
This news is based on the article from thestar.com.my.
