Kuala Lumpur, Malaysia: Singapore’s creative agency powerhouse, The Meatmen Group, has officially launched its first international venture, Goodbite Asia, in Malaysia. This strategic expansion is a pivotal move in The Meatmen Group’s broader regional growth plan, aimed at offering unparalleled marketing solutions to businesses across Southeast Asia.
A Culinary Legacy Evolves Into a Marketing Powerhouse
The Meatmen Group, originally known for its engaging culinary content, has transformed over the past five years into a full-fledged marketing agency. This evolution is in response to the rapidly changing digital and on-ground marketing landscape. With the launch of Goodbite Asia, the agency is poised to bring innovative marketing strategies to Malaysia and beyond, harnessing local talent and insights to deliver impactful campaigns.
“Our goal has always been to find new ways to help our clients reach new audiences that can directly benefit from their products,” said Stanley Phua, CEO of The Meatmen Group. “The decision to start in Malaysia serves to fill the needs in the market for a boutique creative agency that could offer end-to-end services from strategy development to on-ground and digital execution in both Malaysia and Singapore.”
Comprehensive Marketing Solutions for a New Era
Goodbite Asia is set to offer a diverse array of services, including high-end video and photo production, live event coverage, F&B recipe and product consultation, digital marketing, brand strategy, events management, influencer management, and public relations. With the agency’s expansion into Malaysia, Goodbite has already begun collaborating with local culinary creatives and connecting them to prospective clients, further enriching the agency’s growing network of creative professionals.
Anna Loi, Country Manager of Goodbite Asia and Regional Communications Director of The Meatmen Group, emphasized the significance of the expansion: “Goodbite doesn’t just bridge the gap between the two countries but also leverages the expansive pool of talent in Malaysia. Our expansion in Malaysia enables us to tap into the creative minds in the country and also offer localized, strategic support to our growing portfolio of clients.”
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A Strong Foundation of Successful Campaigns
The Meatmen Group’s foray into Malaysia is backed by a proven track record of successful campaigns for renowned clients such as Bord Bia, the U.S. Meat Export Federation (USMEF), Singapore’s National Environment Agency, Grand Hyatt Kuala Lumpur, Singapore Tourism Board, Lee Kum Kee, and Eu Yan Sang. With an impressive 1.6+ million followers across its social media channels, The Meatmen Group has consistently demonstrated its ability to generate significant results for its clients.
Looking Ahead: Expanding Across Southeast Asia
Goodbite Asia’s launch is just the beginning of The Meatmen Group’s ambitious plans to expand its footprint across Southeast Asia. With eyes set on entering the Indonesian, Vietnamese, and Thai markets in the coming years, the Group is determined to help its clients reach a broader audience while continuing to deliver tailored and cohesive marketing strategies across the region.
For more information about The Meatmen Group and Goodbite Asia, visit www.themeatmen.sg or follow them on Facebook, Instagram, TikTok, and YouTube.
