Gogoro, the electric scooter maker and battery swapping company, is not intimidated by the potential challenges it may face in the Indian market. Despite the ever-evolving norms and regulations in the electric vehicle (EV) ecosystem, logistical constraints, and competition from well-established players, the Taiwanese company is approaching the Indian market with a “go all in” attitude. This approach includes manufacturing electric scooters, introducing swappable batteries, and setting up a battery swapping infrastructure, similar to what they have established in Taiwan.
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Gogoro currently has a network of battery swapping stations in Taiwan with over 10,000 charging points. They aim to have 100,000 charging points in the next ten years. With the positive response they received from their first station located at Green Park Mall in Taipei, which had over 2,000 customers and more than 1 million charging hours within its first month of launch and hit 200% capacity by June 2018, Gogoro is expecting similar success in India. The company’s Indian strategy will be launched with a battery swap station already present at the Punjabi Bagh metro station on August 1st.
Gogoro’s plans for India go beyond just capturing a share of the EV market. The company has set an ambitious goal for the country – to make India a global manufacturing hub for its electric scooters and battery swapping stations. But before reaching this grand plan, Gogoro understands the importance of laying a strong foundation. That’s why they have taken the first step by forming strategic partnerships with local players to increase compatibility and gain a significant foothold in the Indian market.
