GO Communications (GO) has been appointed by AppZaloot – an up-and-coming SuperApp set to redefine community interactions – to manage PR, digital and influencer engagements, ahead of its official launch in the second half of 2022. As part of the 12-month contract, GO will facilitate all communications leading up to, during and following the launch in all Southeast Asian markets prior to its global expansion, by activating its regional network of agencies under the GO Group.
The AppZaloot platform, which has been five years in the making, will be first introduced in Malaysia prior to its regional and global expansion. The app combines social media interaction with a game-changing loyalty and rewards programme, which will utilise blockchain and crypto technology, benefitting individual users and businesses.
The platform is the brainchild of Max Thomas, an Australian native with vast experience in the travel industry and developing loyalty programmes in Australasia and Europe. Among major accomplishments under his belt, Max was instrumental in creating the Hop on-Hop off tour services in Europe, and developing loyalty programmes for MasterCard and major banks in Australia and New Zealand. Currently, Thomas is building a team of tech and business development experts in Europe and Asia to facilitate the roll out of the AppZaloot platform.
“We are truly excited as we are in the final stages of building the SuperApp, which will be rolled out in stages beginning later this year. Malaysia will be the first market to experience the platform, and we’re certainly excited to be working with GO Communications, leading up to our launch, not only locally but in the region. They have an excellent track record of championing brands and products while developing some truly stand-out campaigns. In this regard, we see them as the right fit for us, not only as an agency, but a critical business partner as we roll out the platform, which we are confident will benefit communities and small businesses around the world,” said Thomas.
This gives users a great way to interact with the communities around them, wherever they are, true to the platform’s catchphrase – “in the know, wherever you go”.
When fully operational, the AppZaloot platform will include a plethora of features and uses, including a location-based local feed, connecting users to what is happening up to 25 kilometres around them.
The platform will also include a friends feed, connecting users anywhere in the world with no ads and a clean, uncluttered User Interface, which cuts out irrelevant “noise”. Meanwhile, local businesses will be able to connect with the surrounding community, based on users’ interest, from shopping, F&B and entertainment to accommodation and trade services.
Putting communities at the heart of its operations, AppZaloot has pledged to conduct business in a completely different way, channelling a percentage of its revenue back to communities, funding local projects, which are picked by members of the community. Users are also assured that their data and privacy will be protected at all times to facilitate a truly safe experience.
Speaking of the appointment, GO Communications’ CEO, Peter de Kretser said, “We have no doubt in our minds that AppZaloot will be a true game-changer in the social and digital space, which will redefine social and community interactions. We are all systems GO in developing a truly distinctive launch campaign here in Malaysia and in Southeast Asia by activating our partners around the region under the GO Group. I would like to thank Max and his team for this honour of working with them, and am confident that with his vast experience and expertise, AppZaloot is all set to energise local communities and the social space.”
While not all features are up and running presently, the AppZaloot platform is currently available for download on Google Play and the Apple App Store. More information can be found at here.
