As the popularity of ChatGPT continues to grow, discussions have arisen about the future of search engines such as Google. Founder of Gmail, Paul Buchheit, made a prediction that Google’s success will only last for a maximum of two years, due to the rise of AI-based solutions. Despite this, it is still unknown how search engines will fare against these new technologies.
Google may be only a year or two away from total disruption. AI will eliminate the Search Engine Result Page, which is where they make most of their money.
Even if they catch up on AI, they can’t fully deploy it without destroying the most valuable part of their business! https://t.co/jtq25LXdkj
— Paul Buchheit (@paultoo) December 1, 2022Since its launch in late last year, ChatGPT has become a popular source for people seeking answers to their questions. Millions of users have already made it their go-to for information. Unlike traditional search engines, ChatGPT offers a more interactive experience, allowing users to have a conversation with the AI assistant and ask follow-up questions to better understand their search results.
There are questions about whether the rise of AI writing assistants like ChatGPT could spell the end for Google’s search engine, as we saw with Yellow Pages years ago. The growing success of ChatGPT has caught the attention of Google, who are now focusing more on AI products.
However, there is a potential threat to Google’s growth as AI technology like ChatGPT reduces the need for search engine result pages, a major source of revenue for the company. By charging advertisers for their ads to appear next to its search results, Google has seen immense growth in revenue this year, reaching a record high of over $250 billion.
As users begin to rely more on accessible solutions like ChatGPT, companies such as Microsoft are beginning to invest in chatbot technology with the ambition of surpassing Google’s dominance. Conversely, ChatGPT does not think that its introduction will be detrimental to Google’s search engine business.
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It is essential to keep in mind that the responses of ChatGPT are based on what it was trained on. There is a possibility that it has been programmed to deliver a neutral answer to this query. It remains to be seen whether Google will cooperate with ChatGPT and other AI technologies or if OpenAI is hiding its full potential. Only the passage of time will tell.
