Tinder, the global leader in dating apps, launched its Future of Dating Report 2023, revealing how Gen Z is significantly altering the dating culture. Unlike any preceding generation, 69% of 18-25-year-olds, also known as Gen Z, are reshaping dating standards. Faye Iosotaluno, COO at Tinder, explains that this generation’s influence is profound, “It is this generation that we believe are driving the most change that we’ve ever seen in how we date, who we date and what dating actually is.
In the new dating paradigm, authenticity takes the lead, with a focus on openness, mental wellness, honesty, and respect. Over 75% of young singles find potential matches more attractive if they show a commitment to their mental health. Rather than physical attributes, Gen Z is valuing qualities like loyalty, respect, and open-mindedness.
‘All or Nothing’ Dating and the Inclusive Approach
Gen Z is reshaping societal norms, projecting a powerful ‘take-it-or-leave-it’ attitude in the pursuit of authenticity. As Tinder’s Global Relationship Insights Expert, Paul Brunson, refers to this as ‘all or nothing dating’, it’s clear that Gen Z values genuine connection, prioritizing their self-care and expecting the same from potential partners.
The pandemic has also influenced how Gen Z views and utilizes time, leading to novel dating trends like ‘errand dating’ and ‘stack dating’. Meanwhile, games traditionally associated with dating are becoming outdated, with 18-25-year-olds on Tinder being 32% less likely to ghost someone than older generations.
Also read: Why Selling Is A Lot Like Dating
Moreover, inclusivity takes a central role as Gen Z challenges established views on sexuality, gender, and even cultural and geographical boundaries. Brunson notes, “Gen Z’s acceptance of difference and their inclusive approach to gender and sexuality are the driving forces behind a new era.”
Role of Technology in Modern Dating
Technology is another significant factor in the transformation of dating practices. With 55% of users having been in a serious relationship with someone they met on Tinder, dating apps are clearly more than just a passing trend.
Tinder has facilitated connections beyond usual social circles, allowing users to meet diverse individuals. This is particularly crucial for the LGBTQIA+ community, where Tinder often serves as a safe space for self-expression. The future of dating technology, according to Gen Z, lies in the harmony of technology and authenticity. They envision AI as a ‘digital wingmate’ that could help in creating dating profiles and initiating conversations.
